Tag Archives: YouTube

Forge raises $4.5 million in seed financing

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Even though YouTube and Twitch are the dominating players in the live-streaming and gameplay video sector, there is still a huge market for people who want to share shorter, easily digestible clips on social media. This is where Forge comes in. Forge is a free app designed to simplify the process of capturing and sharing gameplay videos. The app allows you to make a short clip of a full-length video from Twitch or YouTube and share the edited clip on Forge’s own website or Facebook, Twitter and other websites and blogs as embedded HTML. Sharing of gameplay videos has become so popular that Forge has seen an impressive traction. Today, the company announced it raised $4.5 million in a seed financing round led by True Ventures and Resolute Ventures, with participation from WME Ventures.

You can read about the funding here.

Streaming the future

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Streaming the future

Last week, rumours circulated that Apple is buying Beats Electronics for a massive $3.2 billion. Beats Electronics founded by legendary music producer Jimmy Lovine and rapper Dr Dre, produce trendy headphones and a streaming music service. If negotiations pan out, it would be Apple’s largest acquisition to date. So why would Apple shell out billions for Beats? Music-industry data shows that after years of steady growth, digital-music downloads around the world started declining last year as people turned to Spotify, YouTube and Pandora Media. The iTunes music store is one of Apple’s favourite treasures, and its income, relevance and dominance must be protected at all costs.

How does this arms race all end? Our prediction is that increased competition (with some big players at the table) will mean two things; continued revenue and margin decline for artists, and continued cost savings for consumers as service providers fight to grab market share.