Tag Archives: WooThemes

Automattic forays into the world of ecommerce

In a bid to expand into ecommerce, Automattic, the company behind WordPress, has announced its acquisition of WooThemes, the creator of WooCommerce, an ecommerce plugin built on WordPress. The plugin, in effect, turns any website running the WordPress engine into an ecommerce platform. Founded in Cape Town, South Africa, WooThemes is one of the most successful tech startups in the country and its acquisition is likely to spark investor interest in South African startups. According to WooThemes, WooCommerce has amassed 7 million downloads, dominates global ecommerce platforms at 20% market share, and powers roughly 30% of all online stores. For Automattic, the acquisition is an important milestone. The deal gives the company not only access to the largest group of ecommerce stores in the world, but the potential to become a major force in the ecommerce space.