Tag Archives: Vitrue

Top 20 Marketing Deals for 2012

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $423,500,000 Demandforce Intuit Marketing Acquisition
2 $321,000,000 Amobee SingTel Marketing Acquisition
3 $300,000,000 Vitrue Oracle Marketing Acquisition
4 $169,000,000 iContact Vocus Marketing Acquisition
5 $151,000,000 PowerReviews Bazaarvoice Marketing Acquisition
6 $130,000,000 Millennial Media Undisclosed Marketing Public
7 $100,000,000 Donuts Consortium Marketing Investment
8 $53,400,000 Lithium Technologies Consortium Marketing Investment
9 $51,500,000 SocialHour PlayPhone Marketing Acquisition
10 $45,000,000 PubMatic Consortium Marketing Investment
11 $45,000,000 PubMatic Consortium Marketing Investment
12 $40,000,000 TrialPay Consortium Marketing Investment
13 $30,000,000 Klout Consortium Marketing Investment
14 $30,000,000 Marin Software Consortium Marketing Investment
15 $27,700,000 OrangeSoda Deluxe Marketing Acquisition
16 $27,000,000 Neolane Consortium Marketing Investment
17 $25,000,000 Unruly Consortium Marketing Investment
18 $22,700,000 Incite Marketing Planning St Ives Marketing Acquisition
19 $20,000,000 HootSuite OMERS Ventures Marketing Investment
20 $20,000,000 RichRelevance Consortium Marketing Investment

More information

  1. Intuit Acquires Marketing SaaS Company Demandforce For $423.5M In Cash (TechCrunch)
  2. More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For $321 Million (TechCrunch)
  3. Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million (TechCrunch)
  4. Vocus Buys Email Marketing Company iContact For $169 Million (TechCrunch)
  5. Bazaarvoice To Acquire PowerReviews For $151M (TechCrunch)
  6. Millennial Media shares double after IPO debut (VentureBeat)
  7. Demand Media Alum Gets $100M For Domain Registrar (SoCal Tech)
  8. Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software (TechCrunch)
  9. PlayPhone buys mobile marketing firm SocialHour for $51.5M (exclusive) (VentureBeat)
  10. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (AllThingsD)
  11. Another Big Money Bet on AdTech: PubMatic Raises $45 Million From August Capital (All Things D)
  12. TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price (Techcrunch)
  13. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (TechCrunch)
  14. Marin Software Raises $30M, Aims (Eventually) For IPO (TechCrunch)
  15. Deluxe Corp buys internet marketer OrangeSoda for about $27.7M in cash (The Republic)
  16. Neolane Lands $27 Million For ‘Conversational Marketing’ Tech (TechCrunch)
  17. Unruly Raises $25M in First External Funding (FinSMEs)
  18. Incite sold to marketing services group St Ives in £17m deal (Research)
  19. Confirmed: Canadian VC Firm OMERS Ventures Takes $20M Stake In HootSuite At $200M Valuation (TechCrunch)
  20. RichRelevance Raises $20M From Crosslink, Greylock To Help Manage Personalization For Retailers (Techcrunch)