Tag Archives: Video content

Video is the new king

In case you haven’t noticed, video content is slowly but surely dominating the internet and the way we consume online content. According to Cisco’s latest white paper on global internet provider traffic forecasts, 80% of the world’s entire online traffic will be video by 2019. As online video grows, so will the investments in the sector. In 2015, traditional media giant NBCUniversal invested $200 million each in BuzzFeed and Vox Media to amp up its video content, while CNN and Food Network are trying to reach millennials by leveraging on Snapchat’s Discover feature. This week, IBM bought Ustream, a video streaming website. With the acquisition, IBM will bolster its existing portfolio of video services and hopefully expand its revenue growth, which has been declining steadily over the last several years.