Tag Archives: The Honest Company

The Honest Company’s IPO plans

Commentary

The Honest Company, an ecommerce site known for its non-toxic and eco-friendly products for children and homes, has disclosed its IPO plans. Founded by actress Jessica Alba, The Honest Company’s revenue in 2015 was $275 million, a robust increase from its $150 million revenue in 2014. In addition to its growing sales, the startup has in its war chest a total of $222 million, which it received from a consortium of investors, including Glade Brook Capital Partners, Fidelity Investments, Institutional Venture Partners, Lightspeed Venture Partners and others. The majority of the money is still intact as the company prudently prepares to go public. According to industry observers, the company seems to be keen on taking advantage of the growing personal care and organic products market, which is said to be worth $15.98 billion by 2020. The company is valued by its investors at $1.7 billion.

Top 20 Ecommerce Deals for December 2015

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Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,000,000,000 Coupang SoftBank Ecommerce Investment
2 $700,000,000 Flipkart Tiger Global Management, Steadview Capital Ecommerce Investment
3 $500,000,000 Wish DST Capital Ecommerce Investment
4 $500,000,000 Snapdeal Consortium Ecommerce Investment
5 $500,000,000 Jet.com Fidelity Investments Ecommerce Investment
6 $360,000,000 Ticket Monster KKR Consortium Ecommerce Acquisition
7 $170,000,000 Fanatics Silver Lake Partners Ecommerce Investment
8 $161,000,000 Wanda E-commerce Centec Networks, Xude Rendao Ecommerce Investment
9 $140,000,000 Jet Consortium Ecommerce Investment
10 $135,000,000 Purch Canso Investment Council Ecommerce Investment
11 $135,000,000 Blue Apron Consortium Ecommerce Investment
12 $100,000,000 ShopClues Consortium Ecommerce Investment
13 $100,000,000 Beibei.com Consortium Ecommerce Investment
14 $100,000,000 Ymatou Sailing Capital International Ecommerce Investment
15 $100,000,000 Warby Parker Consortium Ecommerce Investment
16 $100,000,000 Site Mei.com Alibaba Ecommerce Investment
17 $100,000,000 Pepperfry Consortium Ecommerce Investment
18 $100,000,000 The Honest Company Consortium Ecommerce Investment
19 $100,000,000 Tuhu Consortium Ecommerce Investment
20 $86,000,000 Farfetch Consortium Ecommerce Investment

More information

  1. Coupang Receives $1BN in Funding (FinSMEs)
  2. Flipkart Raises $700M In 10th Funding Round At $15B Valuation (Trak.in)
  3. Sources: DST Global Led Mobile Shopping App Wish’s $500M Round (TechCrunch)
  4. Snapdeal Receives $500m Growth Investment (FinSMEs)
  5. Jet.com Raising up to $500 Million Led by Fidelity at $1 Billion Valuation (Re/Code)
  6. Groupon Sells 46% Of Korea’s Ticket Monster To KKR Consortium For $360M (TechCrunch)
  7. Fanatics raises $170M at $3.1B valuation to sell stuff to sports fans (VentureBeat)
  8. Wanda E-commerce Raises $161M in Funding (FinSMEs)
  9. Jet Raises $140M in Funding (FinSMEs)
  10. Purch Raises $135M in Series C Financing (FinSMEs)
  11. Blue Apron Eats Up $135M At A $2B Valuation (TechCrunch)
  12. ShopClues.com raises $100 million Series D funding from Tiger Global, existing investors (Your Story)
  13. Capital Today, New Horizon Lead $100M Series C In Beibei.Com (China Money Network)
  14. Cross-border Shopping Site Ymatou Pockets US$100M Series B Funding (TechNode)
  15. Warby Parker Raises $100M in Funding; Valued at over $1BN (FinSMEs)
  16. Alibaba Puts Another $207M Into SingPost And $100M+ In Flash Sales Site Mei.com (TechCrunch)
  17. Pepperfry gets $100 million investment from Goldman Sachs, others (LiveMint)
  18. The Honest Company Closes $100M Series D Financing (FinSMEs)
  19. Tuhu Completes $100M Series C Funding (FinSMEs)
  20. Farfetch, the unicorn, may be worth $1 billion (CNBC)

Top 20 Ecommerce Deals for October 2015

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,000,000,000 Coupang SoftBank Ecommerce Investment
2 $700,000,000 Flipkart Tiger Global Management, Steadview Capital Ecommerce Investment
3 $500,000,000 Snapdeal Consortium Ecommerce Investment
4 $500,000,000 Wish DST Capital Ecommerce Investment
5 $360,000,000 Ticket Monster KKR Consortium Ecommerce Acquisition
6 $170,000,000 Fanatics Silver Lake Partners Ecommerce Investment
7 $161,000,000 Wanda E-commerce Centec Networks, Xude Rendao Ecommerce Investment
8 $140,000,000 Jet Consortium Ecommerce Investment
9 $135,000,000 Blue Apron Consortium Ecommerce Investment
10 $135,000,000 Purch Canso Investment Council Ecommerce Investment
11 $100,000,000 The Honest Company Consortium Ecommerce Investment
12 $100,000,000 Tuhu Consortium Ecommerce Investment
13 $100,000,000 Site Mei.com Alibaba Ecommerce Investment
14 $100,000,000 Warby Parker Consortium Ecommerce Investment
15 $100,000,000 Ymatou Sailing Capital International Ecommerce Investment
16 $100,000,000 Beibei.com Consortium Ecommerce Investment
17 $86,000,000 Farfetch Consortium Ecommerce Investment
18 $83,400,000 Imanee CyberAgent Ventures Ecommerce Investment
19 $82,100,000 Qoo10 Consortium Ecommerce Investment
20 $82,100,000 Giosis Consortium Ecommerce Investment

More information

  1. Coupang Receives $1BN in Funding (FinSMEs)
  2. Flipkart Raises $700M In 10th Funding Round At $15B Valuation (Trak.in)
  3. Snapdeal Receives $500m Growth Investment (FinSMEs)
  4. Sources: DST Global Led Mobile Shopping App Wish’s $500M Round (TechCrunch)
  5. Groupon Sells 46% Of Korea’s Ticket Monster To KKR Consortium For $360M (TechCrunch)
  6. Fanatics raises $170M at $3.1B valuation to sell stuff to sports fans (VentureBeat)
  7. Wanda E-commerce Raises $161M in Funding (FinSMEs)
  8. Jet Raises $140M in Funding (FinSMEs)
  9. Blue Apron Eats Up $135M At A $2B Valuation (TechCrunch)
  10. Purch Raises $135M in Series C Financing (FinSMEs)
  11. The Honest Company Closes $100M Series D Financing (FinSMEs)
  12. Tuhu Completes $100M Series C Funding (FinSMEs)
  13. Alibaba Puts Another $207M Into SingPost And $100M+ In Flash Sales Site Mei.com (TechCrunch)
  14. Warby Parker Raises $100M in Funding; Valued at over $1BN (FinSMEs)
  15. Cross-border Shopping Site Ymatou Pockets US$100M Series B Funding (TechNode)
  16. Capital Today, New Horizon Lead $100M Series C In Beibei.Com (China Money Network)
  17. Farfetch, the unicorn, may be worth $1 billion (CNBC)
  18. Imanee raises seed funding to bring fashion from the TV screen to your closet (Tech In Asia)
  19. Qoo10 Raises US$82.1M in Series A Funding (FinSMEs)
  20. Ebay-Backed, Asian E-Commerce Company Giosis Lands $82.1M Series A (TechCrunch)

Weekly Featured Company: The Honest Company

Founded Headquarters Sector Employees Revenue Total Investment Recent Investment
2012 Santa Monica, CA Ecommerce 201-500 $150M $122M $70M
Commentary

The Honest Company: The rewards of being honest

It all started when Hollywood actress Jessica Alba had her first child, Honor, in 2008. In her desire to provide her daughter with healthier alternatives to existing baby care products that contain petrochemicals and synthetic fragrances, Jessica conceived her idea to launch a line of non-toxic baby products. The Honest Company was established in 2012 with Jessica at the helm as founder and with co-founders Brian Lee, Sean Kane, and Christopher Gavigan. With an online store, the company offered a line of eco-friendly baby diapers, wipes, bath & body care products, and non-toxic cleaning products. The products were a huge success and raked in $50 million in sales in 2013 and later $150 million in 2014. The company has also been the darling of investors with a total accumulated funding of $122 million from three investment rounds and a valuation of almost $1 billion. What makes The Honest Company tick is it really lives up to its promise. Every product has a guarantee that informs the consumers what type of toxins and chemicals the product does not contain, providing the buyer honest and credible information. The success of the company is also a sign that consumers today are becoming smarter and that eco-friendly products now have a greater chance to succeed in the mainstream market.