September 24, 2014 0 Comments
In Steve Job’s recent biography, he described the textbook industry as an “$8 billion a year industry ripe for digital destruction” and he was right. In the last few years, Apple began changing the game not only for the textbook industry but also the publishing industry as a whole. In 2010, the company launched iBooks and the iBookstore. The iBooks app allows users to download and read books on any iOS device while the iBookstore is a digital store where people can buy iBooks. In 2011, it launched the Apple Newsstand, an app that can keep all digital newspaper and magazine subscriptions in one folder. In 2012, the company introduced the iBooks Author software that allows any aspiring writer to create eBooks with images and interactive elements. Today, Apple announced its acquisition of Prss, a digital magazine startup founded in the Netherlands. Just like the iBooks Author, Prss is a self-publishing platform that allows a group of users to collaborate and create beautiful magazines via a drag-and-drop interface and then publish the magazine on the Newsstand. Content is king, and the current king wants more content.
Read more about the deal here.
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