Tag Archives: social network

Weekly Featured Company: PicsArt

Founded Headquarters Sector Employees Revenue Total Investment Recent Investment
2011 San Francisco, California Mobile & Apps 51-200 $10m $10m
Commentary

Is PicsArt the next Instagram?
PicsArt, the all-in-one photo editing, drawing and social network app, is making some big strides. Since its launch in 2011, the young startup now has over 200 million users and is catching investors’ attention. So what makes PicsArt tick? Compared to similar apps like Instagram or Flickr, PicsArt simply does it all. It has a powerful, well designed interface that offers a complex range of photo editing tools, including curves, masks, clone/stamp, cropping with shape, brushes, borders, text and lens flare and many more. It also has a social network that lets users accumulate followers, share photos, join contests and interact with each other. Other similar apps limit creativity by only allowing users to add a filter or adjust photos using simple editing tools. PicsArt, on the other hand, offers users the ability to edit raw photo with a complete array of effects and tools to play with, allowing users to enhance their photos to the hilt. This is precisely the reason why PicsArt has attracted millions of users in such a short time and has become a place where people rediscover their creativity.

 

Is Waze Worth $1 Billion?

Commentary

Is Waze Worth $1 Billion?

Mapping service Waze was acquired by Google for a reported $1.3 billion price tag this week. The Israeli firm crowdsources traffic data from its 50 million users, allowing it to provide real time reports on traffic flow, road blockages and the best routes. Its interactive design and functionality is superior to Apple’s mapping app. Waze’s success lies in its data accuracy, with information being created and edited in real time similar to Wikipedia.

The core reason the US Internet giant is purchasing the company for a whopping $1.3 billion, is for its growing social network. Aside being a navigation app, Waze is also a social network where people interact and exchange information. Waze’s data collection fits well within Google’s vision of mapping how we move in the real world, just as it’s mapped our movements on the web.