Tag Archives: Shutterfly

The business of keeping memories

The mobile phone camera has changed the way we live. Now we can document every minute of our daily lives, take selfies to our heart’s content, and turning ordinary snapshots into filtered works of art. The mobile phone camera has simply turned every man, woman and child into a photographer and the cloud has become a massive storage bin where we can keep our photos organized and preserved for ages. As we amass millions of photos, internet-based photo publishing companies have been making a lot of money turning these digital photos into actual photo albums and other tangible items. One of the leading companies in this space is Shutterfly. Founded in 1999 and public since 2006, Shutterfly allows users to create personalized photo gifts, photo books, wall art, and home décor. What has given Shutterfly its edge is a combination of acquisitions and savvy marketing. The company has acquired competitors, big and small, to strengthen its product line while it continues to promote its goal to “help people share life’s joy”. Shutterfly now owns Penguin Digital, Tiny Pictures, Tiny Prints, Photoccino, Nexco and Kodak’s online platform. Today, the company announced its $14.5 million acquisition of GrooveBook, a subscription-based service that every month turns a user’s mobile photos into a keepsake book.

You can read about the acquisition here.