November 27, 2014 Comments Off on Collaborative Consumption
What do Airbnb, Uber, Buzzcar, Birchbox, and Dollar Shave Club have in common? These companies are game-changers. They have moved into existing industries and transformed the landscape, achieving unimaginable degrees of loyalty from consumers. Unlike traditional companies, they build unique customer experiences, one that is enabled by collaboration and technology. These sites practice what they call collaborative consumption, which is purchasing services with another individual, not a company. According to MIT Sloan, the collaboration economy will grow to as big as $110 billion over the next few years and can transform the way we live, work and consume. With such a promising forecast, venture have continued to place bets on companies like Uber, Lyft, Airbnb, BlaBlaCar, and other players.
One company that has attracted the attention of investors this week is Roomer. Israel-based Roomer has found an interesting niche in the hospitality space as it positions itself as the Airbnb for unwanted hotel rooms. The hotel booking site allows travellers to sell non-refundable hotel reservations that they no longer want to other travellers at a discounted rate. The startup has received $5 million Series A, an early indication that there’s a market for unwanted hotel reservations. You can read about the funding here.
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