Tag Archives: retail

Mack Weldon’s underwear revolution

Ecommerce has democritised retail. Today, the sheer volume of retail being conducted online is staggering. Startups like Etsy, Warby Parker and Rent the Runway are all changing the game and have enjoyed the support of investors. Mack Weldon, a relatively new player in the ecommerce scene, also aims to make its mark. Mack Weldon is a New York-based ecommerce company that is reinventing men’s basics and challenging the retail world. To start, Mack Weldon’s shirts and underwear are made with a signature blend of cotton, Lycra, and Lenzing Modal®, a type of fabric that is twice as soft as cotton and can kill bacteria immediately to prevent odor. What’s more, its underwear are designed with comfortable no-roll waistbands, elastic in the legs so they they stay in place, and have “mesh zones” to keep the wearer cool. Secondly, Mack Weldon products are sold only through their website that has an auto-replenish feature that allows customers to sign up if they want products sent on a regular basis or when they need it. While its products are a bit more expensive than other brands, the company gives as much as 25% discount for bulk purchases.Today, Mack Weldon raised raised $4 million in Series A funding from a consortium of investors. You can read about the funding here.