Tag Archives: On-demand economy

Hipages acquires Startlocal


Sydney-based hipages, Australia’s leading marketplace for tradies, has acquired business directory StartLocal for an undisclosed amount. Startlocal was founded in 2008 and has previously received an undisclosed amount of funding from venture capital firm Right Click Capital. StartLocal has a database of over 180,000 local businesses and 600,000 monthly visitors, all of which will be added to hipages. According to hipages, the integration is good fit with its existing platform and gives the company “an opportunity to expand into other fields in the future.” The acquisition aims to further strengthen hipages’ leadership in Australia’s booming on-demand market.

You can read about the acquisition here.

Is on-demand the new normal?

Times are really a-changing. Today’s sharing economy is evolving into something new and we are seeing the rise of the on-demand economy. Defined “as the economic activity created by technology companies that fulfil consumer demand via the immediate provisioning of goods and services”, the on-demand economy is rapidly altering consumer behavior and challenging traditional businesses. Thanks to the ubiquitous smartphone, instant gratification has become the norm. One can now shop at a push of a button, summon a driver at a moment’s notice, order restaurant food, and have anything delivered anywhere instantly. According to experts, over $9 billion has been invested in the space since 2010 and more investors are eagerly jumping in, encouraged by the growing popularity of the business model and profits that are already being realized. This week alone, on-demand startups like Goodservice, Zoom2U, and Postmates all received funding from investors while WeDeliver was acquired by Deliv. With investors bullish on the on-demand space, we expect to see continued growth in this sector in the coming months.