March 24, 2016 0 Comments
As mobile app downloads continue to increase and is expected to triple by 2017, the mobile performance network company ClicksMob is beefing up its arsenal. It has merged with AppGrade, which specialises in providing advanced video monetisation for mobile. ClicksMob works as a third-party broker between apps and publishers in order to increase an app developer’s number of downloads and a publisher’s mobile traffic. Using thousands of mobile traffic sources, ClickMob matches apps with the right publishers, making mobile advertising more efficient. This results in more app downloads and more traffic for the publishers. With the merger, ClicksMob will be able to enhance its mobile performance marketing offering by utilising AppGrade’s innovative video monetisation platform.
You can read about the merger here.
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