Tag Archives: Marketo

Vista Equity Partners acquires Marketo


After going public in 2013, software marketing company Marketo will be taken private again. Vista Equity Partners has acquired Marketo for $1.79 billion in an all-cash buyout. Vista Equity will pay shareholders $35.25 cash per share, representing a 64% premium to the closing price as of May 9, 2016. The acquisition will allow Marketo, which currently focuses on small and mid-market accounts, to push its enterprise platform for customer engagement. As for Vista Equity, the Marketo acquisition is the latest in its software and technology-focused investments. The PE firm recently purchased Cvent, a cloud-based event management company, for $1.65 billion.

Top IPOs for July 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $396,000,000 CDW Undisclosed Hardware & Infrastructure Public
2 $245,000,000 Tableau Software Undisclosed Software & Services Public
3 $215,000,000 iSelect Undisclosed Media Public
4 $187,000,000 Gogo Undisclosed Software & Services Public
5 $105,000,000 Marin Software Undisclosed Marketing Public
6 $101,200,000 Xoom Undisclosed Transactions Public
7 $88,000,000 Cyan Undisclosed Hardware & Infrastructure Public
8 $84,000,000 Rally Software Undisclosed Software & Services Public
9 $81,000,000 ChannelAdvisor Undisclosed Software & Services Public
10 $79,000,000 Marketo Undisclosed Marketing Public
11 $79,000,000 LightInTheBox Undisclosed Ecommerce Public
12 $75,000,000 Tremor Video Undisclosed Marketing Public
13 $1,695,000 Enprise Group Undisclosed Software & Services Public

More information

  1. IPO roundup: CDW rises, Tremor stumbles (USA Today)
  2. Big Data Analytics Specialist Tableau Software Raises $254M In IPO, Shares Close 64% Up; Marketo’s First Day Up 78% To $23.10 (Techcrunch)
  3. iSelect raises A$215m in its ASX IPO at 24.5*CY13 NPAT, but drops 15.7% on Day 1 (Australian Technology Transactions)
  4. Gogo IPO Raises $187 Million (Hispanic Business)
  5. Ad-Tech Specialist Marin Software Raises $105M In IPO As Shares Pop 40%, But Now Under $18 (TechCrunch)
  6. Xoom zooms higher in market debut after $100 million IPO (Techcrunch)
  7. Cyan Receives $88,000,000 New Funding (Xconomy)
  8. Enterprise Specialist Rally Software Raises $84M In IPO As Shares Pop 28%, Now Trading At $18 (Techcrunch)
  9. ChannelAdvisor: Riding The E-Commerce Megatrend (Forbes)
  10. Marketo jumps 78% after strong $79M IPO (Biz Journal)
  11. LightInTheBox’s Shares Surge 22% To $11.61 As E-tailer Launches 2013′s First Chinese IPO In U.S. (Techcrunch)
  12. IPO roundup: CDW rises, Tremor stumbles (USA Today)
  13. Datasquirt Relists on the NSX as Enprise Group in A$1.74m IPO (Australian Technology Transactions)