Tag Archives: Marissa Mayer

Marissa’s mobile revolution

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Marissa’s mobile revolution

Last week, Yahoo announced its acquisition of Flurry for an estimated price tag of $300 million. So what is Flurry and why is Yahoo interested in it? Flurry is one of the world’s leading app analytics and ad platform companies. Their platform analyses app usage giving customers insight into users behaviour, and tracking the performance of their apps. In addition, Flurry also uses analytics to serve specialised, targeted mobile ads. According to news sources, Flurry’s Software Development Kit or SDK is in over half a million apps and in 1.3 billion devices. Simply put, Flurry is everywhere. In fact, according to the company, they are monitoring seven to 10 apps in a typical smartphone.

Despite taking over $60 million in initial funding from VCs, Flurry recently closed a $10 million debt financing round, which many believe was used to cover cash-flow issues. So why would Yahoo pay a premium for a leaking boat? Yahoo wants and needs to strengthen its mobile advertising business. On last count Flurry has over 300 million users in mainland China. Solidifying its presence in the US market and acquiring a position in China where US competitors like Facebook have battled the great firewall gives them an edge in one of the fastest growing platforms, in one of the fastest growing markets for consumer traffic globally. Marissa’s mobile revolution is only beginning, and we predict that mobile video will play a big part of an evolving Yahoo.

Yahoo’s Shopping Spree

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Yahoo’s Shopping Spree

Yahoo has come out and said its future will be focused on mobility. It’s a believable claim, especially after the company’s weeklong shopping spree which included the purchase of a gaming company and three mobile and app startups. This marks the tenth startup obtained under CEO Marissa Mayer.

A number of Yahoo’s previous acquisitions have been focused on acquiring tech talent (“acqui-hires”), which Yahoo will certainly need in order to move forward on their Mobile strategy. Not all this week’s acquisitions were completed simply to pirate skill. The acquisitions featured below, are strategic purchases that provide a way for Yahoo to focus its mobile strategy and acquire user data to improve personalised content. While Yahoo has declined to elaborate on the acquisitions, it is clear they’ve signaled their desire to leverage behavioral, location and demographic consumer data.