August 25, 2014 0 Comments
GoDaddy, the controversial domain registrar known for its provocative Super Bowl TV ads, is turning over a new leaf. Blake Irving (formerly Chief Product Officer at Yahoo) has come on board as CEO since the private equity consortium acquired the business in 2011. Apart from getting rid of the usual scantily clad women in its commercials, GoDaddy has further positioned itself as a full-service marketing platform for SMBs and has expanded its product offerings. It has acquired Outright, a cloud-based financial management firm; M.dot, a mobile website development tool; Afternic, a domain marketplace; Locu, a tool that helps SMBs manage across multiple platforms; Ronin, an online invoice company; Media Temple, a premium domain hosting and website services company; and recently, Mad Mini, an email service for small businesses.
With an upcoming IPO and revenue of $329 million in the first quarter of 2014, GoDaddy seems intent on adding a few more strings to their metaphorical bow.
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