Tag Archives: love

Weekly Featured Company: Tinder

Founded Headquarters Sector Employees Revenue Total Investment Recent Investment
2012 West Hollywood, California Mobile & Apps 51
Commentary

The era of superficial love

Tinder, the hottest dating app today, is something of a phenomenon. For one, it has made looking for a date so much easier. A user can simply swipe pictures of potential matches to the right and the ones the user doesn’t like are swiped to the left. If a match is made or if two users like each other, a messaging function becomes active and gives both users a chance to send a message or continue playing. According to sources, Tinder takes credit for over a billion total matches, with more than 800 million swipes per day. In terms of market share, it has captured 28% of the $2.1 billion dating services market. So what makes Tinder such a hit compared to older dating sites like Match.com and OKCupid? The answer is Tinder mimics real life in the sense that it allows users to choose people they’re physically attracted to. It takes advantage of our natural instinct to gravitate towards people we find physically appealing. So the bottom line is, Tinder’s premise is nothing new. It simply taps an age-old truth about our human nature, albeit superficial: looks matter above all else.

 

Weekly Featured Company: Love Actualized

Founded Headquarters Sector Employees Revenue Total Investment Recent Investment
2014 New York Mobile & Apps 1-10
Commentary

Looking for true love? There’s an app for that!

These days, there’s an app for almost everything, including quite a few that will help you find love. As with potential mates, there are also plenty of dating apps available for you to choose from. One of the hottest dating apps today is Love Actualized. What makes the Love Actualized app intriguing is it asks a series of 36 personal questions that are designed to make any two people fall deeply in love. As a final exercise, the app will then instruct the participating couple to stare into each other’s eyes for four minutes. As strange as it may seem, the process is based on the 20-year research of love psychologist Dr. Arthur Aron and is intended to accelerate intimacy between two strangers. According to its founder Anthony David Adams, Love Actualized had 200,000 players on the first two days of its launch. It was also featured on Product Hunt, Reddit and Hacker News. At the rate it’s going, Love Actualized may soon look attractive to investors.