Tag Archives: HoloLens

Is Augmented Reality the future of gaming?

Augmented Reality (AR) and Virtual Reality (VR) are two of the most exciting things happening in gaming today. According to research firm Digi-Capital, the VR market is expected to be worth $30 billion in 2020 while the AR market is expected to grow to $120 billion that same year. So, not surprisingly, investors and tech companies have taken notice and, as a result, they have been investing serious cash in the space in the past years: Facebook spent $2 billion for Oculus, Google led a $542 million round of funding in Magic Leap, Apple acquired German AR company Metaio, and Microsoft developed its HoloLens. While it is likely that we will eventually see intense competition among these companies, one independent startup is making some headway in the AR space. Niantic Labs, a former Google company, is developing a new AR game called Pokemon GO that will allow players to “see” and “capture” Pokemons in the real world. An app will direct the players to real locations where they can “catch” lurking Pokemons. To help build the game, Niantic Labs has raised $20 million in funding from Nintendo, the Pokemon Company and Google. Although the success of this game remains to be seen, it is a sign that AR could change the way people play games.