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Discovery invests $100 million in Group Nine Media

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Last week, Discovery Communications poured $100 million into Group Nine Media, a new media holding company that consists of popular digital media brands such as Thrilllist Media Group, NowThis Media, The Dodo and Seeker, Discovery’s digital network. Group Nine Media specialises in creating viral content on social media. According to the company’s CEO, Ben Lerer, by teaming up with Discovery, Group Nine Media is given the chance to produce long form content for TV and create a new medium that effectively bridges social media and the world of TV.