February 11, 2016 Comments Off on The Grooves of Microsoft
In July of 2015, Microsoft announced it would change the name of its Xbox Music app to Groove Music. The move created a lot of confusion because there was already another music app available on iOS named Groove Smart Music Player made by Montreal-based company Zikera. To exacerbate the confusion, there was also a third company called Groove Networks. The company was acquired by Microsoft in 2005 from its founder Ray Ozzie, the creator of IBM’s Lotus Notes application, and Microsoft later changed the name to Microsoft Sharepoint Workspace. Microsoft finally solved the branding dilemma by acquiring Groove Smart Music Player and its associated domain name from Zikera. Analysts have concluded the deal was all about the name so that Microsoft could avert any legal issues relating to the use of Groove.
You can read about the acquisition here.
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