Tag Archives: Google

Google acquires AIMatter

Commentary

The market for artificial intelligence (AI) is booming. According to Narrative Science’s survey last year, AI is already being used by 38% of enterprises and is predicted to grow to 62% by 2018. In addition, Tractica estimates that AI-related revenue will reach $37 billion by 2025. With so much at stake, it’s no wonder that companies are investing in AI. Last week, Google beefed up its AI portfolio by acquiring Belarus-based based startup AIMatter for an undisclosed amount. AIMatter is the creator of the Fabby app, a computer vision app that uses AI technology to instantly recognize and process facial characteristics the way humans do. Fabby uses filters to identify different parts of a selfie and aptly applies hairstyle, makeup, and backgrounds. Although Google did not disclose how it intends to use AIMatter’s technology, the acquisition underscores Google’s big shift from “mobile-first” to “AI-first.”

Google acquires Cronologics

Commentary

As part of its plans to launch its Android Wear 2.0 in 2017, Google has acquired Cronologics, a startup that specialises in developing operating systems for wearable devices. Cronologics is the company behind the OS of the CoWatch, an Android-powered smartwatch that has Amazon’s voice-activated Alexa personal assistant software built-in. For Google, Cronologics is a logical partner to build its next-generation Android Wear. The Cronologics OS is already fully compatible with Android, and Google may want to use this technology to advance its Android Wear’s voice recognition capabilities as well as enable it to pair with other connected devices like the Google Home.

Google acquires Undecidable Labs

Commentary

Google announced that it has acquired Undecidable Labs, a small startup that creates tools that can convert online searches into actual purchases. So what does the acquisition mean for Google? According to sources, the deal suggests that Google is hoping to monetise its enormous library of images, a prominent part of its search engine that has yet to gain significant traction. Undecidable Labs’ technology can filter image search results and display the most relevant images based on a user’s needs and price range. The acquisition will help Google advance into ecommerce, with the intention of increasing user engagement and advertising spend. Financial terms of the deal were not disclosed.

Google acquires LaunchKit

Commentary

Google recently announced that it is acquiring mobile app tool maker LaunchKit. Launched two years ago, LaunchKit offers a suite of tools aimed at making the development of mobile apps easier. These tools include Screenshot Builder, App Website Builder, Review Monitor and Sales Reporter. According to LaunchKit, these tools have helped more than 50,000 developers create, launch and monitor their apps. As part of the deal, LaunchKit’s team will be joining Google’s Developer Product Group. The company’s hosted services will be open-sourced and available on GitHub in the next 12 months, and discontinued thereafter.