February 22, 2016 0 Comments
Razer, a gaming technology company based in California, has recently raised $75 million from Digital Grid. Razer is a Chinese subsidiary of Hangzhou Liaison Interactive and this transaction valued the company at $1.5 billion. According to reports, the funding is part of a much larger Series C investment. In 2014, the company received funding from Intel and this valued the company at $1 billion. The latest funding received from Digital Grid, which has been investing in startups specialising in smart devices and VR, will set the tone for Razer’s future direction. Razer specializes in creating peripheral gaming items like mouse controllers, keyboards, laptops, games consoles, webcams and wearables. Its most popular product is the Stargazer webcam, which uses Intel RealSense technology to boost the video experience with artificial intelligence. The webcam is able to detect a gamer’s motion and immerses the user deeper into the game.
You can read about Razer’s latest round here.
September 1, 2014 0 Comments
In a surprise move last week, Amazon scooped up and acquired the massively popular video gaming platform Twitch for $970 million in cash. Just a few months ago, everyone thought that Google, who dangled $1 billion dollars to buy the company, would acquire Twitch. The deal fell through due to Google’s concern about potential antitrust issues that could come with the acquisition.
So why does a retailer like Amazon want a gaming company like Twitch? For revenue and member-base. Twitch is a potential revenue powerhouse. It has 55 million monthly users, with 58% of these users spending more than 20 hours a week on the website. In February, it ranked fourth in peak Internet traffic in the U.S., after Netflix, Google, and Apple, respectively. Twitch will fortify Amazon Games and give Amazon access to advertise and sell to millions of people in the ever expanding, highly engaged and increasingly lucrative gaming community.
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