January 8, 2015 Comments Off on Disrupting fitness
From transportation to finance to the hospitality industry, tech startups like Airbnb, the Lending Club and Uber are disrupting traditional business models and reinventing the way we do things. But who would have thought that the good ol’ gym would be disrupted as well? Fitmob, a startup from San Francisco, is doing just that. Fitmob works by connecting people through local, indoor and outdoor group workouts with high-quality trainers. Through Fitmob’s mobile app and website, fitness enthusiasts can find local workouts in a park or in an indoor gym. Clients simply sign up, pay via credit card and attend the class. Fitmob offers as many as 30 different workouts per week, giving its clients a wide range of activities to choose from. Anyone can join the workouts and the first week is free for new members.
Founded by Snapfish CEO and Mayfield VC Raj Kapoor and Ness Computing co-founder and former Palantir Engineer Paul Twohey, Fitmob is the darling of VCs and has recently announced that it raised an additional $5 million from a consortium of investors. You can read about the funding here.
October 23, 2014 Comments Off on Get a Moov on
November 18, 2013 Comments Off on The Future of Fitness is Technology
The Future of Fitness is Technology
Technology is changing everything, even the way we workout. Today, a good sweat is no longer enough for casual and professional athletes. Most of them want to not only see the physical results, but the data that measures the efficiency of their workouts. One of the companies in the US embracing the fitness-tech trend is Under Armour, makers of performance sporting apparel. Last week, Under Armour acquired MapMyFitness, the creator of popular apps MapMyRun and MapMyRide, for $150 million. The acquisition signals the transition of Under Armour from a sports clothing company, to a fitness-tech company. The deal also gave Under Armour ammunition to compete head-on with Nike as they continue to invest in innovating consumer fitness-tech.
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