Tag Archives: Fitness

Disrupting fitness

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From transportation to finance to the hospitality industry, tech startups like Airbnb, the Lending Club and Uber are disrupting traditional business models and reinventing the way we do things. But who would have thought that the good ol’ gym would be disrupted as well? Fitmob, a startup from San Francisco, is doing just that. Fitmob works by connecting people through local, indoor and outdoor group workouts with high-quality trainers. Through Fitmob’s mobile app and website, fitness enthusiasts can find local workouts in a park or in an indoor gym. Clients simply sign up, pay via credit card and attend the class. Fitmob offers as many as 30 different workouts per week, giving its clients a wide range of activities to choose from. Anyone can join the workouts and the first week is free for new members.

Founded by Snapfish CEO and Mayfield VC Raj Kapoor and Ness Computing co-founder and former Palantir Engineer Paul Twohey, Fitmob is the darling of VCs and has recently announced that it raised an additional $5 million from a consortium of investors. You can read about the funding here.

Get a Moov on

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Our daily lives are ruled by technology. Now ingrained in our lives, it’s no surprise that technology has also invaded the fitness world. Today, countless apps and wearables are available for every type of fitness enthusiast. There are wearables that will simply measure your heart rate, distance traveled and calories burned. Then there are more sophisticated gadgets that can track your sleeping and fitness habits, and even gently coax you to exercise if you miss a workout. One wearable making waves in the market today is Moov. What makes Moov interesting is it can provide real-time audio coaching just like a personal trainer. It works by tracking your motions and suggests ways to improve your form. Designed by former Apple engineer Nikola Hu, Moov’s algorithm and ideal forms are based on collected data from a number of elite athletes and trainers. To efficiently track body movement, Moov uses 3D mapping to understand how your body is moving without the use of a camera. And since the entire body is being tracked, Moov can be used in different types of fitness activities such as, running, walking, swimming, weight lifting, boxing, golf and even yoga.
Being initially financed by crowdfunding, Moov has recently received funding from Banyan Capital. You can read about the funding here.

The Future of Fitness is Technology

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The Future of Fitness is Technology

Technology is changing everything, even the way we workout. Today, a good sweat is no longer enough for casual and professional athletes. Most of them want to not only see the physical results, but the data that measures the efficiency of their workouts. One of the companies in the US embracing the fitness-tech trend is Under Armour, makers of performance sporting apparel. Last week, Under Armour acquired MapMyFitness, the creator of popular apps MapMyRun and MapMyRide, for $150 million. The acquisition signals the transition of Under Armour from a sports clothing company, to a fitness-tech company. The deal also gave Under Armour ammunition to compete head-on with Nike as they continue to invest in innovating consumer fitness-tech.