Tag Archives: fashion

Geek meets chic


Wearable tech like activity trackers, smartwatches and smart glasses have always looked geeky. They either look staid or too futuristic. Because of their design, you will never mistake them for items of adornment. But what if a wearable gadget could be a fashion statement? This is where Cuff comes in. Cuff is an activity tracker that fits into different pieces of jewelry. Cuff vibrates when you get a call or text from your cellphone, it will buzz if you accidentally leave your phone, it will track your physical activity throughout the day, and it even has an alert feature that allows you to send an SOS to a friend or loved one if you’re in an emergency. And the best thing about it is, you can snap Cuff into an array of attractive necklaces and bracelets. Many industry watchers predict that jewelry is the next frontier for smart devices and competition is heating up. Designer Tori Burch recently created a more fashionable Fitbit bracelet. Ringly and MEMI have both launched their own trendy wearables. And not to be outdone, Apple has recruited renowned Australian designer Marc Newson to boost its design team.

Cuff is about to seal its $5 million Series A in a funding round led by NEA. You can read about the funding here.