June 7, 2016 0 Comments
Salesforce has acquired publicly-listed digital commerce leader Demandware in its plan to expand its offerings, for $2.8 billion at $75 per share. Salesforce paid a 56% premium to acquire the company that had closed trading on Tuesday at $48. Demandware counts Adidas, L’Oreal, Marks & Spencer, and Bosini as just some of its blue-chip clients. The acquisition will give Salesforce the opportunity to capture the multi-million commerce market, which is expected to grow by more than 14% annually to over $8.5 billion by 2020. The deal is also expected to bring in as much as $120 million in additional revenue for the rest of the 2017 fiscal year.
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