Tag Archives: content

Weekly Featured Company: Houzz

Founded Headquarters Sector Employees Revenue Total Investment Recent Investment
2009 Palo Alto, California Transactions 300  $213.6M  $165 M
Commentary

Power Houzz

Renovating a home can be nerve-wracking. There are just too many things to do: you need to manage a budget, select a contractor, and make numerous decorating decisions. Leading renovation and design company Houzz has helped change all that. Houzz makes home renovations so much easier by giving homeowners a platform that provides hundreds of design suggestions, renovation tips, and over 600,000 architects and contractors to choose from. The platform also allows users to purchase home products from thousands of online retailers. What makes Houzz one-of-a-kind is it has successfully built a marketplace that combines community, content and commerce and created a flourishing ecosystem where homeowners, service providers and even manufacturers can interact with each other. Only six years in business, Houzz was recently valued at $2.3 billion and has raised $213.6 million total funding from various investors.

 

Weekly Featured Company: BuzzFeed

Founded Headquarters Sector Employees Revenue Total Investment Recent Investment
2006 New York Media 300 $120M $96.3M $50M
Commentary

The big buzz about BuzzFeed

From quirky lists, to cute kittens and bizarre interactive quizzes, BuzzFeed has taken internet media by storm. It has become the king of social sharing and revolutionized online advertising and marketing. From hard-hitting news to playful lists, BuzzFeed has captured the attention of a global audience. So what makes BuzzFeed tick? BuzzFeed has a social-first mindset and the company makes sure that it creates articles that are genuine, positive, share-worthy and appeal to emotions. Unlike other media sites, Buzzfeed doesn’t take itself too seriously and it just wants its audience to let loose and have a bit of fun. To boost its online following, BuzzFeed allows its readers to become contributors, able to write and publish their own articles on the site, thereby letting them become a part of the team. BuzzFeed’s mastery of native advertising has also made the company the go-to site for brands, ad agencies and marketing companies that want to engage this channel. Behind all the glitz and fun is some serious technology. BuzzFeed actually uses data science to gather insights into viewers’ behaviour and predict future trends. The company has over 100 engineers, product owners and designers all tasked to analyse web data and use the information to create better content. Currently, BuzzFeed has over 150 million unique visitors a month and has received a total of $96.3 million from investors.