Tag Archives: BrightRoll

Top 20 Marketing Deals for December 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $2,300,000,000 Conversant Alliance Data Marketing Acquisition
2 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
3 $640,000,000 BrightRoll Yahoo Marketing Acquisition
4 $235,000,000 Adconion Amobee Marketing Acquisition
5 $175,000,000 MediaMath Consortium Marketing Investment
6 $150,000,000 Kontera Amobee Marketing Acquisition
7 $114,677,322 Nurun Publicis Groupe Marketing Acquisition
8 $100,000,000 adSage BesTV Marketing Acquisition
9 $100,000,000 TapCommerce Twitter Marketing Acquisition
10 $90,700,000 Gravity AOL Marketing Acquisition
11 $85,586,750 Base79 Rightster Marketing Acquisition
12 $80,000,000 Turn Consortium Marketing Investment
13 $70,000,000 Cardlytics Discovery Capital Marketing Investment
14 $70,000,000 AdRoll Consortium Marketing Investment
15 $60,000,000 AppNexus Undisclosed Marketing Investment
16 $54,700,000 Radius Consortium Marketing Investment
17 $50,000,000 Deem Undisclosed Marketing Investment
18 $50,000,000 Yext Consortium Marketing Investment
19 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
20 $48,000,000 Avazu Consortium Marketing Investment

More information

  1. Alliance Data to acquire Conversant for $2.3 billion (LA Times)
  2. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  3. Yahoo to Acquire BrightRoll (Yahoo)
  4. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  5. MediaMath Raises $175M (FinSMEs)
  6. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  7. (PMZN) Publicis Groupe Acquires Nurun, Global Design and Technology Consultancy, Subsidiary of Quebecor Media
    (Wall Street Journal)
  8. The company that partnered with Microsoft to sell the Xbox in China acquires digital ad agency for $100M (Tech In Asia)
  9. Twitter said to agree to acquire TapCommerce for $100 million (LiveMint)
  10. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  11. Rightster acquires Base79 (Advanced Television)
  12. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  13. Cardlytics Raises $70M in Funding (FinSMEs)
  14. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  15. AppNexus Raises $60M Investment (FinSMEs)
  16. Radius Raises $54.7M in Series C Funding (FinSMEs)
  17. Deem grabs $50M to help companies maximize their bottom lines (update) (VentureBeat)
  18. Local Marketing Company Yext Raises $50M More (TechCrunch)
  19. Brightcove buys Unicorn Media for $US49m (ARN)
  20. Avazu Closes $48M in Series A Financing (FinSMEs)

The future of digital ad buying

Commentary

“Programmatic” has been a buzzword in the digital and media advertising industry over the past two years but very few people understand what it really means. Programmatic ad buying simply refers to the use of software and algorithms to buy digital ads, as opposed to face-to-face negotiations, RFPs, and insertion orders. According to research company IDC, the spend on real-time display advertising is expected to increase at a 59% annual growth rate through 2016, making it one of the fastest growing segments in digital advertising. This is precisely why giant tech firms such as AOL, Google and Yahoo are investing more aggressively in programmatic ad technology. Last year, AOL video advertising platform Adap.tv in a deal that was worth a total of $405M. A few months ago, Google launched its “premium video exchange.” And today, Yahoo announced that it’s acquiring BrightRoll, a San Francisco-based video tech company, for $640M in cash.

You can read about the BrightRoll deal here.