April 2, 2016 0 Comments
Last week, Snapchat announced it has acquired Toronto-based Bitstrips for $100 million. Bitstrips is the maker of the popular Bitmoji app, which allows users to create avatars who resemble them by choosing from a range of options. The options include face shapes, skin colours, eye colours, hairstyles and outfits. According to analysts, the acquisition will allow Snapchat to integrate Bitstrips’ technology to its platform. The news of the acquisition briefly caused Snapchat to grab the number one spot in the iTunes App Store.
You can read about the acquisition here.
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