Tag Archives: Augmented Reality Games

Unity Technologies raises $181 million


Last week, the world saw the successful launch of Pokemon GO, the augmented reality mobile game that allows users to “see” and “capture” Pokemons in the real world. Yesterday, Unity Technologies, one of the companies behind the technologies used in the game, announced that it has raised $181 million in a Series C funding round. The round was led by DFJ Growth, with participation from China Investment Corporation, FreeS Fund, Thrive Capital and Max Levchin. Pokemon GO uses Unity’s game engine to help create the massive multiplayer online game (MMO) world that builds off real-world maps. According to sources, Unity plans to use its new funds to advance the capabilities of its software used in AR and VR applications. With its new funding, the company now has the arsenal to help its business reach its full potential and further tap into the budding AR market, which is expected to grow to $120 billion in revenue by 2020.