Tag Archives: Attraction

Weekly Featured Company: Tinder

FoundedHeadquartersSectorEmployeesRevenueTotal InvestmentRecent Investment
2012West Hollywood, CaliforniaMobile & Apps51

The era of superficial love

Tinder, the hottest dating app today, is something of a phenomenon. For one, it has made looking for a date so much easier. A user can simply swipe pictures of potential matches to the right and the ones the user doesn’t like are swiped to the left. If a match is made or if two users like each other, a messaging function becomes active and gives both users a chance to send a message or continue playing. According to sources, Tinder takes credit for over a billion total matches, with more than 800 million swipes per day. In terms of market share, it has captured 28% of the $2.1 billion dating services market. So what makes Tinder such a hit compared to older dating sites like Match.com and OKCupid? The answer is Tinder mimics real life in the sense that it allows users to choose people they’re physically attracted to. It takes advantage of our natural instinct to gravitate towards people we find physically appealing. So the bottom line is, Tinder’s premise is nothing new. It simply taps an age-old truth about our human nature, albeit superficial: looks matter above all else.