July 7, 2016 0 Comments
Chinese ecommerce giant Alibaba bolsters its mobile business by acquiring Wandoujia, a popular Chinese Adroid app store. The deal is pegged to be valued around $200 million. According to Beijing-based Analysys International, Wandoujia has a 6% market share and ranks as the fifth largest Android app store in China. The acquisition will help Alibaba gain a better foothold on the mobile app distribution market in China and it will help the company engage and interact with local mobile consumers. Additionally, the Wandoujia app store can be used to market Alibaba’s analytics service Umeng app, video service Youku Tudou, and others. The deal pits Alibaba against its rival Baidu, which has captured 27.6% of the app distribution market and owns 91 Wireless, one of China’s top three app stores.
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