Tag Archives: analytics

Pinterest acquires Kosei

Predicting people’s behavior is big business. Facebook tracks your web activities to tailor ads to you. Google uses your search history to send you personalized ads. Now it’s Pinterest’s turn to do the same. Pinterest is beefing up its ad offerings with the acquisition of Kosei, a Palo Alto-based technology startup that makes highly personalized product recommendations to consumers. Kosei has a proprietary graph that understands over 400 million product relationships. With Kosei’s technology, Pinterest will be able improve the accuracy of its ads targeting, recommend better pins to its users, and help brands connect to the right people at the right time. In short, Pinterest will be able to predict with accuracy the products you will pin, repin or like.
You can read about Kosei’s acquisition here.