Tag Archives: Adobe

Adobe acquires Livefyre

Commentary
Photoshop creator Adobe is adding content marketing to its many offerings. Today, the company announced it has acquired Livefyre, a social commenting platform that manages comments written by website visitors. Notable customers of Livefyre are CNN, Huffpost Live, Cox Media, Coca-Cola and News Corp. According to sources, Adobe plans to consolidate Livefyre into its Adobe Experience Manager, which will allow brands to use user-generated content for their marketing campaigns.

You can read about the acquisition here.

Top 20 Acquisitions for October 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $130,000,000,000 Verizon Wireless Verizon Communications Hardware & Infrastructure Acquisition
2 $24,900,000,000 Dell Michael Dell, Silver Lake Partners Hardware & Infrastructure Acquisition
3 $7,200,000,000 Molex Koch Industries Hardware & Infrastructure Acquisition
4 $7,170,000,000 Nokia Microsoft Hardware & Infrastructure Acquisition
5 $2,700,000,000 Sourcefire Cisco Hardware & Infrastructure Acquisition
6 $1,900,000,000 91 Wireless Baidu Mobile & Apps Acquisition
7 $1,900,000,000 Verizon Wireless (select assets) AT&T Hardware & Infrastructure Acquisition
8 $1,100,000,000 Tumblr Yahoo Media Acquisition
9 $1,100,000,000 Waze Google Mobile & Apps Acquisition
10 $1,000,000,000 Climate Corporation Monsanto Transactions Acquisition
11 $865,000,000 AXIS Axiata Hardware & Infrastructure Acquisition
12 $800,000,000 Trusteer IBM Software & Services Acquisition
13 $800,000,000 Braintree Ebay Transactions Acquisition
14 $780,000,000 Alltel AT&T Hardware & Infrastructure Acquisition
15 $710,000,000 Mountain Cablevision Rogers Communications Hardware & Infrastructure Acquisition
16 $685,000,000 Virident Western Digital Hardware & Infrastructure Acquisition
17 $600,000,000 Neolane Adobe Marketing Acquisition
18 $600,000,000 TSL Education TPG Media Acquisition
19 $600,000,000 Intermec Honeywell International Hardware & Infrastructure Acquisition
20 $491,940,000 Ogone Ingenico Transactions Acquisition

More information

  1. Verizon Takes Full Grip of Verizon Wireless in $130B Deal with Vodafone (Xconomy)
  2. Dell shareholders approve buyout by founder Michael Dell (BBC)
  3. Koch brothers move into electronics with $7.2 billion Molex deal (Reuters)
  4. Microsoft Enters Into $7.2B Deal To Buy Nokia’s Devices And Services Business And License Its Patents (TechCrunch)
  5. Cisco Acquires Cybersecurity Company Sourcefire For $2.7B (Techcrunch)
  6. Baidu Agrees To Buy Chinese Android App Distributor 91 Wireless For $1.9B (Techcrunch)
  7. AT&T Completes Acquisition of 700 MHz Spectrum from Verizon Wireless to Support 4G LTE (Market Watch Wall Street Journal)
  8. Confirmed: Yahoo! Acquires Tumblr for $1.1BN (FinSMEs)
  9. Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business (Techcrunch)
  10. Monsanto’s feast: $1B Climate Corp acquisition shows the world is turning into 1s and 0s (Pandodaily)
  11. Malaysia’s Axiata boosts Indonesia business with $865 million acquisition of AXIS (Tech In Asia)
  12. IBM Buys Israel/US Cybersecurity Specialist Trusteer For $800M-$1B (TechCrunch)
  13. EBay’s PayPal Acquires Payments Gateway Braintree For $800M In Cash (TechCrunch)
  14. AT&T Completes Alltel Acquisition (Yahoo Finance)
  15. Canadian Internet Provider Rogers Buys Mountain Cablevision, Wireless Spectrum Licenses From Shaw (Techcrunch)
  16. Can’t get enough of flashy upstarts, can you, WD? Firm pays $685m for Virident (The Register)
  17. Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud (Techcrunch)
  18. TPG Buys TSL, Owner Of The TES Connect Education Network, For Around $600M (Techcrunch)
  19. Honeywell International Inc. (HON) Confirms Intermec Inc. (IN) Acquisition For About $600 Million (Pulse2.0)
  20. Ingenico Agrees To Acquire European Online Payment Services Provider, Ogone, For €360M To Build Out Multi-Channel Payments Strategy (Techcrunch)

Top 20 Marketing Deals for September 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $600,000,000 Neolane Adobe Marketing Acquisition
2 $450,000,000 SurveyMonkey Consortium Marketing Investment
3 $125,000,000 Channel Intelligence Google Marketing Acquisition
4 $119,000,000 Aggregate Knowledge Neustar Marketing Acquisition
5 $75,000,000 AppNexus Consortium Marketing Investment
6 $68,000,000 Brand Networks AEA Investors Marketing Investment
7 $60,000,000 Videology Consortium Marketing Investment
8 $50,000,000 Extreme Reach Spectrum Equity Marketing Investment
9 $42,800,000 BrightEdge Consortium Marketing Investment
10 $38,000,000 MarketShare FTV Capital, Elevation Partners Marketing Investment
11 $30,000,000 Alloy Digital ABS Capital Partners Marketing Investment
12 $30,000,000 Relationship Science Consortium Marketing Investment
13 $30,000,000 Hearsay Sequoia Capital, New Enterprise Associates Marketing Investment
14 $21,200,000 TubeMogul Digital Advertising Consortium, Omnibus Marketing Investment
15 $20,000,000 iPinYou Consortium Marketing Investment
16 $19,000,000 Sailthru Consortium Marketing Investment
17 $18,000,000 Spredfast Consortium Marketing Investment
18 $17,000,000 SendUs Undisclosed Marketing Investment
19 $15,000,000 Persado Bain Capital Ventures, TL Capitol Marketing Investment
20 $15,000,000 Taboola Consortium Marketing Investment

More information

  1. Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud (Techcrunch)
  2. SurveyMonkey Raises $800M in Debt and Equity Financing (FinSMEs)
  3. Google Acquires Channel Intelligence For $125M To Boost Product Referrals And E-Commerce With Users (Techcrunch)
  4. Neustar Buys Ad-Tech Firm Aggregate Knowledge for $119 Million (Mashable)
  5. Real-time Ad Bidding Platform AppNexus Raises $75M In Series D Funding (Techcrunch)
  6. Aiming To Be A One-Stop Shop For Social Marketing, Brand Networks Raises $68M In Its First Funding (Techcrunch)
  7. Another AdTech IPO? Videology Lands $60M From Catalyst, Comcast & Others As Online Video-Ad Market Booms (Techcrunch)
  8. Extreme Reach Receives $50M Investment from Spectrum Equity (FinSMEs)
  9. BrightEdge Raises $42.8M For Content Marketing And SEO (Techcrunch)
  10. MarketShare Raises $38M (FinSMEs)
  11. Alloy Digital raises $30m (C21 Media)
  12. RELATIONSHIP SCIENCE RAISES $30M IN FUNDING (FinSMEs)
  13. Hearsay Social Raises Another $30M To Help Businesses Grow Sales Through Social Media (TechCrunch)
  14. TubeMogul Raises $21.2M; Launches in Japan (FinSMEs)
  15. iPinYou Raises US$20M in Funding (FinSMEs)
  16. Sailthru Raises $19M in Series B Funding (FinSMEs)
  17. Spredfast Raises $18M in Venture Capital (FinSMEs)
  18. SendUs launches with $17M to help brands harness user videos
    (VentureBeat)
  19. Persado Gets $15M Led By Bain To Persuade The Ad World To Turn To Their Persuasion Marketing Technology (Techcrunch)
  20. Taboola Completes $15M Series D Funding (FinSMEs)

Top 20 Acquisitions for August 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $130,000,000,000 Verizon Wireless Verizon Communications Hardware & Infrastructure Acquisition
2 $24,900,000,000 Dell Michael Dell, Silver Lake Partners Hardware & Infrastructure Acquisition
3 $7,200,000,000 Molex Koch Industries Hardware & Infrastructure Acquisition
4 $7,170,000,000 Nokia Microsoft Hardware & Infrastructure Acquisition
5 $2,700,000,000 Sourcefire Cisco Hardware & Infrastructure Acquisition
6 $1,900,000,000 Verizon Wireless AT&T Mobile & Apps Acquisition
7 $1,900,000,000 91 Wireless Baidu Mobile & Apps Acquisition
8 $1,100,000,000 Waze Google Mobile & Apps Acquisition
9 $1,100,000,000 Tumblr Yahoo Media Acquisition
10 $865,000,000 AXIS Axiata Hardware & Infrastructure Acquisition
11 $800,000,000 Braintree Ebay Transactions Acquisition
12 $780,000,000 Alltel AT&T Hardware & Infrastructure Acquisition
13 $710,000,000 Mountain Cablevision Rogers Communications Hardware & Infrastructure Acquisition
14 $685,000,000 Virident Western Digital Hardware & Infrastructure Acquisition
15 $600,000,000 Intermec Honeywell International Hardware & Infrastructure Acquisition
16 $600,000,000 TSL Education TPG Software & Services Acquisition
17 $600,000,000 Neolane Adobe Marketing Acquisition
18 $485,723,000 Ogone Ingenico Software & Services Acquisition
19 $475,000,000 Intucell Cisco Hardware & Infrastructure Acquisition
20 $414,000,000 Adap.tv AOL Marketing Acquisition

More information

  1. Verizon Takes Full Grip of Verizon Wireless in $130B Deal with Vodafone (Xconomy)
  2. Dell shareholders approve buyout by founder Michael Dell (BBC)
  3. Koch brothers move into electronics with $7.2 billion Molex deal (Reuters)
  4. Microsoft Enters Into $7.2B Deal To Buy Nokia’s Devices And Services Business And License Its Patents (TechCrunch)
  5. Cisco Acquires Cybersecurity Company Sourcefire For $2.7B (Techcrunch)
  6. AT&T Completes Acquisition of 700 MHz Spectrum from Verizon Wireless to Support 4G LTE (Market Watch Wall Street Journal)
  7. Baidu Agrees To Buy Chinese Android App Distributor 91 Wireless For $1.9B (Techcrunch)
  8. Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business (Techcrunch)
  9. Confirmed: Yahoo! Acquires Tumblr for $1.1BN (FinSMEs)
  10. Malaysia’s Axiata boosts Indonesia business with $865 million acquisition of AXIS (Tech In Asia)
  11. EBay’s PayPal Acquires Payments Gateway Braintree For $800M In Cash (TechCrunch)
  12. AT&T Completes Alltel Acquisition (Yahoo Finance)
  13. Canadian Internet Provider Rogers Buys Mountain Cablevision, Wireless Spectrum Licenses From Shaw (Techcrunch)
  14. Can’t get enough of flashy upstarts, can you, WD? Firm pays $685m for Virident (The Register)
  15. Honeywell International Inc. (HON) Confirms Intermec Inc. (IN) Acquisition For About $600 Million (Pulse2.0)
  16. TPG Buys TSL, Owner Of The TES Connect Education Network, For Around $600M (Techcrunch)
  17. Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud (Techcrunch)
  18. Ingenico Agrees To Acquire European Online Payment Services Provider, Ogone, For €360M To Build Out Multi-Channel Payments Strategy (Techcrunch)
  19. Cisco acquires Intucell for US$475m (SiliconRepublic)
  20. AOL finishes buying Adap.tv for $414 million (Bizjounals)