Tag Archives: Adaptv

Top 20 Acquisitions for August 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $130,000,000,000 Verizon Wireless Verizon Communications Hardware & Infrastructure Acquisition
2 $24,900,000,000 Dell Michael Dell, Silver Lake Partners Hardware & Infrastructure Acquisition
3 $7,200,000,000 Molex Koch Industries Hardware & Infrastructure Acquisition
4 $7,170,000,000 Nokia Microsoft Hardware & Infrastructure Acquisition
5 $2,700,000,000 Sourcefire Cisco Hardware & Infrastructure Acquisition
6 $1,900,000,000 Verizon Wireless AT&T Mobile & Apps Acquisition
7 $1,900,000,000 91 Wireless Baidu Mobile & Apps Acquisition
8 $1,100,000,000 Waze Google Mobile & Apps Acquisition
9 $1,100,000,000 Tumblr Yahoo Media Acquisition
10 $865,000,000 AXIS Axiata Hardware & Infrastructure Acquisition
11 $800,000,000 Braintree Ebay Transactions Acquisition
12 $780,000,000 Alltel AT&T Hardware & Infrastructure Acquisition
13 $710,000,000 Mountain Cablevision Rogers Communications Hardware & Infrastructure Acquisition
14 $685,000,000 Virident Western Digital Hardware & Infrastructure Acquisition
15 $600,000,000 Intermec Honeywell International Hardware & Infrastructure Acquisition
16 $600,000,000 TSL Education TPG Software & Services Acquisition
17 $600,000,000 Neolane Adobe Marketing Acquisition
18 $485,723,000 Ogone Ingenico Software & Services Acquisition
19 $475,000,000 Intucell Cisco Hardware & Infrastructure Acquisition
20 $414,000,000 Adap.tv AOL Marketing Acquisition

More information

  1. Verizon Takes Full Grip of Verizon Wireless in $130B Deal with Vodafone (Xconomy)
  2. Dell shareholders approve buyout by founder Michael Dell (BBC)
  3. Koch brothers move into electronics with $7.2 billion Molex deal (Reuters)
  4. Microsoft Enters Into $7.2B Deal To Buy Nokia’s Devices And Services Business And License Its Patents (TechCrunch)
  5. Cisco Acquires Cybersecurity Company Sourcefire For $2.7B (Techcrunch)
  6. AT&T Completes Acquisition of 700 MHz Spectrum from Verizon Wireless to Support 4G LTE (Market Watch Wall Street Journal)
  7. Baidu Agrees To Buy Chinese Android App Distributor 91 Wireless For $1.9B (Techcrunch)
  8. Google Bought Waze For $1.1B, Giving A Social Data Boost To Its Mapping Business (Techcrunch)
  9. Confirmed: Yahoo! Acquires Tumblr for $1.1BN (FinSMEs)
  10. Malaysia’s Axiata boosts Indonesia business with $865 million acquisition of AXIS (Tech In Asia)
  11. EBay’s PayPal Acquires Payments Gateway Braintree For $800M In Cash (TechCrunch)
  12. AT&T Completes Alltel Acquisition (Yahoo Finance)
  13. Canadian Internet Provider Rogers Buys Mountain Cablevision, Wireless Spectrum Licenses From Shaw (Techcrunch)
  14. Can’t get enough of flashy upstarts, can you, WD? Firm pays $685m for Virident (The Register)
  15. Honeywell International Inc. (HON) Confirms Intermec Inc. (IN) Acquisition For About $600 Million (Pulse2.0)
  16. TPG Buys TSL, Owner Of The TES Connect Education Network, For Around $600M (Techcrunch)
  17. Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud (Techcrunch)
  18. Ingenico Agrees To Acquire European Online Payment Services Provider, Ogone, For €360M To Build Out Multi-Channel Payments Strategy (Techcrunch)
  19. Cisco acquires Intucell for US$475m (SiliconRepublic)
  20. AOL finishes buying Adap.tv for $414 million (Bizjounals)

Top 20 North American Deals for August 2013

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $130,000,000,000 Verizon Wireless Verizon Communications Hardware & Infrastructure Acquisition
2 $24,900,000,000 Dell Michael Dell, Silver Lake Partners Hardware & Infrastructure Acquisition
3 $7,200,000,000 Molex Koch Industries Hardware & Infrastructure Acquisition
4 $2,700,000,000 Sourcefire Cisco Hardware & Infrastructure Acquisition
5 $1,900,000,000 Verizon Wireless AT&T Mobile & Apps Acquisition
6 $1,100,000,000 Tumblr Yahoo Media Acquisition
7 $925,000,000 CPUsage Consortium Software & Services Investment
8 $800,000,000 Trusteer IBM Software & Services Investment
9 $800,000,000 Braintree Ebay Transactions Acquisition
10 $780,000,000 Alltel AT&T Hardware & Infrastructure Acquisition
11 $710,000,000 Mountain Cablevision Rogers Communications Hardware & Infrastructure Acquisition
12 $685,000,000 Virident Western Digital Hardware & Infrastructure Acquisition
13 $600,000,000 Intermec Honeywell International Hardware & Infrastructure Acquisition
14 $600,000,000 TSL Education TPG Software & Services Acquisition
15 $475,000,000 Intucell Cisco Hardware & Infrastructure Acquisition
16 $450,000,000 SurveyMonkey Consortium Marketing Investment
17 $414,000,000 Adap.tv AOL Marketing Acquisition
18 $403,000,000 MakerBot Stratasys Hardware & Infrastructure Acquisition
19 $380,000,000 Tensilica Cadence Hardware & Infrastructure Acquisition
20 $350,000,000 MoPub Twitter Mobile & Apps Acquisition

More information

  1. Verizon Takes Full Grip of Verizon Wireless in $130B Deal with Vodafone (Xconomy)
  2. Dell shareholders approve buyout by founder Michael Dell (BBC)
  3. Koch brothers move into electronics with $7.2 billion Molex deal (Reuters)
  4. Cisco Acquires Cybersecurity Company Sourcefire For $2.7B (Techcrunch)
  5. AT&T Completes Acquisition of 700 MHz Spectrum from Verizon Wireless to Support 4G LTE (Market Watch Wall Street Journal)
  6. Confirmed: Yahoo! Acquires Tumblr for $1.1BN (FinSMEs)
  7. CPUsage Closes $925K Venture Capital Funding (FinSMEs)
  8. IBM Buys Israel/US Cybersecurity Specialist Trusteer For $800M-$1B (TechCrunch)
  9. EBay’s PayPal Acquires Payments Gateway Braintree For $800M In Cash (TechCrunch)
  10. AT&T Completes Alltel Acquisition (Yahoo Finance)
  11. Canadian Internet Provider Rogers Buys Mountain Cablevision, Wireless Spectrum Licenses From Shaw (Techcrunch)
  12. Can’t get enough of flashy upstarts, can you, WD? Firm pays $685m for Virident (The Register)
  13. Honeywell International Inc. (HON) Confirms Intermec Inc. (IN) Acquisition For About $600 Million (Pulse2.0)
  14. TPG Buys TSL, Owner Of The TES Connect Education Network, For Around $600M (Techcrunch)
  15. Cisco acquires Intucell for US$475m (SiliconRepublic)
  16. SurveyMonkey Raises $800M in Debt and Equity Financing (FinSMEs)
  17. AOL finishes buying Adap.tv for $414 million (Bizjounals)
  18. Stratasys Acquiring MakerBot In $403M Deal, Combined Company Will Likely Dominate 3D Printing Industry (Techcrunch)
  19. Cadence to Acquire Tensilica (Market Wire)
  20. Twitter + MoPub: Twitter just bought the digital ad exchange it wanted (VentureBeat)

The Rise of Programmatic Video Advertising

Commentary

The Rise of Programmatic Video Advertising

Video advertising is a big deal, especially for social media sites. So AOL’s acquisition of Adap.tv for $405 million can be seen as a considered move.

In a press release, Tim Armstrong, Chairman and Chief Executive Officer of AOL said that “AOL is a leader in online video, and the combination of AOL and Adap.tv will create the leading video platform in the industry.” AOL together with Adap.tv aims to make advertising as easy as ecommerce.

According to Armstrong, there are two trends in video space. The first one is the movement from linear television to online videos. The second trend is the shift from manual transactions to programmatic media buying. Adap.tv has the technology and strategies to capitalise on these trends, which effectively catapults AOL to become the second largest player in video and more importantly the leader in programmatic video. Watch this space.