Tag Archives: acquisition

Facebook acquires CrowdTangle

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Mark Zuckerberg has always insisted that Facebook is not a media company. So why did Facebook acquire CrowdTangle, a social analytics platform used by media companies? According to analysts, Facebook might use CrowdTangle to eliminate fake news. As we all know, fake news has been the scourge of Facebook for the past years, showing up everywhere, from a friend’s timeline to the pages of reputable new sites. Fake news is quickly gaining traction online with many people believing and sharing bogus information. CrowdTangle’s technology can help Facebook track how widespread fake news stories have become while surfacing real stories, measuring social performance and identifying influencers.

Spotify acquires Preact

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With over 100 million members, 30 million paid subscribers and millions of new songs added to the platform each week, it’s no surprise why Spotify remains to be the number one music streaming service in the world. But with aggressive competitors like Apple, Pandora, Google and Amazon lurking in the background and ready to move in on its customers, the Swedish music streaming startup will do whatever it takes to remain on the top. Last week, the company acquired customer success startup Preact. Formerly known as Neglect, San Francisco-based Preact is a cloud-based customer success service that uses machine learning, big data analytics and behavioural science to learn more about subscribers and how companies can keep them as paying customers and increase subscription base. According to Jason Richman, VP Product at Spotify, “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable. The addition of Preact to Spotify’s team will help us design experiences that grow our premium customer base.” The financial terms of the deal were not disclosed.

The New York Times acquires online consumer guides

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Just like other traditional media companies, The New York Times has struggled to stay relevant in the digital age. After suffering shrinking revenues for two consecutive quarters, the company has bought two new revenue streams to offset its loses. Last week, the company announced that it acquired product recommendation websites The Wirecutter and The Sweethome for over $30 million. Founded by former Wired and Gizmodo editor Brian Lam, The Wirecutter and The Sweethome recommend electronics and gadgets that users can click on to purchase. The websites earn revenue by getting a commission for every successful sale. According to analysts, this style of product advertising is quickly becoming the norm and should help The New York Times adapt to a new advertising revenue model.

Wiprio acquires Appirio

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For many years, Appirio was touted as one of the most attractive cloud computing companies in the US, sought after by buyers wanting to boost their cloud applications business. In recent years, the game has changed as powerful players like IBM, Accenture and Deloitte have all made inroads in the cloud computing space. Last week, Bangalore-based Wipro announced it is acquiring Appirio for $500 million. With more resources behind it, Appirio is now in a better position to compete with its toughest rivals and regain its top position. The acquisition will likewise give Wipro, one of India’s biggest IT companies, a chance to make its mark in the global arena.