Tag Archives: acquisition

Amazon acquires Biba Systems

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Video conferencing is one of the most exciting sectors in the communications industry. According to Global Industry Analysts, the global market for video conferencing services is expected to reach $2.9 billion in 2020, which might be the reason why companies like IBM, Microsoft, Oracle and Amazon are expanding beyond their core businesses and starting to beef up their video conferencing capabilities. Last week, Amazon reportedly acquired Biba Systems, a California-based video conferencing and messaging startup for an undisclosed amount. This latest acquisition follows the company’s purchase of Twitch, a live-streaming video platform, and Elemental Technologies, a software company that specialises in providing multi-screen video solutions. Analysts predict Amazon could combine all these technologies together to launch its own video conferencing service and tap into the billion-dollar industry.

Google acquires Undecidable Labs

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Google announced that it has acquired Undecidable Labs, a small startup that creates tools that can convert online searches into actual purchases. So what does the acquisition mean for Google? According to sources, the deal suggests that Google is hoping to monetise its enormous library of images, a prominent part of its search engine that has yet to gain significant traction. Undecidable Labs’ technology can filter image search results and display the most relevant images based on a user’s needs and price range. The acquisition will help Google advance into ecommerce, with the intention of increasing user engagement and advertising spend. Financial terms of the deal were not disclosed.

Facebook acquires CrowdTangle

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Mark Zuckerberg has always insisted that Facebook is not a media company. So why did Facebook acquire CrowdTangle, a social analytics platform used by media companies? According to analysts, Facebook might use CrowdTangle to eliminate fake news. As we all know, fake news has been the scourge of Facebook for the past years, showing up everywhere, from a friend’s timeline to the pages of reputable new sites. Fake news is quickly gaining traction online with many people believing and sharing bogus information. CrowdTangle’s technology can help Facebook track how widespread fake news stories have become while surfacing real stories, measuring social performance and identifying influencers.

Spotify acquires Preact

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With over 100 million members, 30 million paid subscribers and millions of new songs added to the platform each week, it’s no surprise why Spotify remains to be the number one music streaming service in the world. But with aggressive competitors like Apple, Pandora, Google and Amazon lurking in the background and ready to move in on its customers, the Swedish music streaming startup will do whatever it takes to remain on the top. Last week, the company acquired customer success startup Preact. Formerly known as Neglect, San Francisco-based Preact is a cloud-based customer success service that uses machine learning, big data analytics and behavioural science to learn more about subscribers and how companies can keep them as paying customers and increase subscription base. According to Jason Richman, VP Product at Spotify, “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable. The addition of Preact to Spotify’s team will help us design experiences that grow our premium customer base.” The financial terms of the deal were not disclosed.