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Digi.me raises $6.1 million from Swiss Re


Digi.me, a UK-based startup that enables users to download their online social life and unify their social networks, has raised $6.1 million. The Series A round was led by leading reinsurance company Swiss Re. The Digi.me app allows users to back up and re-share content they have previously posted on Facebook, Twitter, Instagram, Flickr, LinkedIn, Google+, RSS, Pinterest and Viadeo. The app creates a searchable data journal that can keeps all social media content to ensure important online memories are safely saved. With the new funds, Digi.me aims to build a data-sharing platform that will give users more control over their content while also helping businesses gain access to user data. Instead of data harvesting, Digi.me promotes informed consent by letting people chose who and how they share their data.