Archive | Marketing RSS feed for this section

Top 20 Marketing Deals for July 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,800,000,000 Marketo Vista Equity Partners Marketing Acquisition
2 $360,000,000 Tapad Telenor Group Marketing Acquisition
3 $200,000,000 AddThis Oracle Marketing Acquisition
4 $148,000,000 Smaato Spearhead Integrated Marketing Communication Group Marketing Acquisition
5 $130,000,000 Olapic Monotype Marketing Investment
6 $117,000,000 Mblox CLX Communications Marketing Acquisition
7 $108,000,000 Getui Consortium Marketing Investment
8 $100,000,000 StickyAds Comcast Marketing Acquisition
9 $56,000,000 BloomReach Consortium Marketing Investment
10 $50,000,000 Zenreach Consortium Marketing Investment
11 $50,000,000 Spredfast Consortium Marketing Investment
12 $50,000,000 Showpad Consortium Marketing Investment
13 $50,000,000 Intercom Index Ventures Marketing Investment
14 $50,000,000 Moat Insight Venture Partners Marketing Investment
15 $45,000,000 InfoSpace OpenMail Marketing Acquisition
16 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
17 $45,000,000 Heyzap Fyber Marketing Acquisition
18 $42,000,000 Sprout Social Consortium Marketing Investment
19 $35,000,000 Bridge2 Solutions Updata Partners Marketing Investment
20 $34,000,000 Collective Consortium Marketing Investment

More information

  1. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash (TechCrunch)
  2. Telenor Group Acquires Tapad for $360M (FinSMEs)
  3. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  4. Mobile ad tech firm Smaato acquired by China-based group for $148M (TechCrunch)
  5. Font giant Monotype gets into user-generated content with $130M Olapic acquisition (VentureBeat)
  6. Atlanta mobile technology firm Mblox acquired for $117 million (Atlanta Business Chronicle)
  7. Push Notification Service Getui Enters Mobile Marketing With $108M Fresh Funding (Tech Node)
  8. Comcast has acquired French ad tech company StickyAds for more than $100 million (Yahoo)
  9. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  10. WiFi Startup Zenreach Emerges From Stealth With $50 Million And Peter Thiel On Its Board (Forbes)
  11. Social Marketing Software Provider Spredfast Raises $50M in Equity Funding (FinSMEs)
  12. Showpad closes $50M Series C to keep growing its SaaS sales productivity platform (TechCrunch)
  13. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  14. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  15. OpenMail Buys InfoSpace for $45M (LA Business Journal)
  16. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  17. Fyber Acquires Heyzap for $45M (FinSMEs)
  18. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  19. Bridge2 Solutions Raises $35M in Equity Funding (FinSMEs)
  20. Collective closes $34M with adtech reporting solution (TechCrunch)

Top 20 Marketing Deals for June 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,800,000,000 Marketo Vista Equity Partners Marketing Acquisition
2 $360,000,000 Tapad Telenor Group Marketing Acquisition
3 $200,000,000 AddThis Oracle Marketing Acquisition
4 $148,000,000 Smaato Spearhead Integrated Marketing Communication Group Marketing Acquisition
5 $117,000,000 Mblox CLX Communications Marketing Acquisition
6 $108,000,000 Getui Consortium Marketing Investment
7 $100,000,000 StickyAds Comcast Marketing Acquisition
8 $56,000,000 BloomReach Consortium Marketing Investment
9 $50,000,000 Intercom Index Ventures Marketing Investment
10 $50,000,000 Moat Insight Venture Partners Marketing Investment
11 $50,000,000 Showpad Consortium Marketing Investment
12 $50,000,000 Spredfast Consortium Marketing Investment
13 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
14 $45,000,000 Heyzap Fyber Marketing Acquisition
15 $42,000,000 Sprout Social Consortium Marketing Investment
16 $35,000,000 Bridge2 Solutions Updata Partners Marketing Investment
17 $34,000,000 Collective Consortium Marketing Investment
18 $30,000,000 Impact Radius Silversmith Capital Partners Marketing Investment
19 $30,000,000 Signal Consortium Marketing Investment
20 $25,000,000 Drawbridge Consortium Marketing Investment

More information

  1. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash (TechCrunch)
  2. Telenor Group Acquires Tapad for $360M (FinSMEs)
  3. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  4. Mobile ad tech firm Smaato acquired by China-based group for $148M (TechCrunch)
  5. Atlanta mobile technology firm Mblox acquired for $117 million (Atlanta Business Chronicle)
  6. Push Notification Service Getui Enters Mobile Marketing With $108M Fresh Funding (Tech Node)
  7. Comcast has acquired French ad tech company StickyAds for more than $100 million (Yahoo)
  8. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  9. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  10. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  11. Showpad closes $50M Series C to keep growing its SaaS sales productivity platform (TechCrunch)
  12. Social Marketing Software Provider Spredfast Raises $50M in Equity Funding (FinSMEs)
  13. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  14. Fyber Acquires Heyzap for $45M (FinSMEs)
  15. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  16. Bridge2 Solutions Raises $35M in Equity Funding (FinSMEs)
  17. Collective closes $34M with adtech reporting solution (TechCrunch)
  18. Digital Marketing & Affiliate Platform Impact Radius Raises $30M (FinSMEs)
  19. Marketing Technology Company Signal Raises $30M in Series E Funding (FinSMEs)
  20. Drawbridge raises $25M as it takes its cross-device tech beyond advertising (TechCrunch)

Top 20 Marketing Deals for May 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,800,000,000 Marketo Vista Equity Partners Marketing Acquisition
2 $360,000,000 Tapad Telenor Group Marketing Acquisition
3 $200,000,000 AddThis Oracle Marketing Acquisition
4 $117,000,000 Mblox CLX Communications Marketing Acquisition
5 $108,000,000 Getui Consortium Marketing Investment
6 $100,000,000 StickyAds Comcast Marketing Acquisition
7 $56,000,000 BloomReach Consortium Marketing Investment
8 $50,000,000 Showpad Consortium Marketing Investment
9 $50,000,000 Intercom Index Ventures Marketing Investment
10 $50,000,000 Moat Insight Venture Partners Marketing Investment
11 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
12 $45,000,000 Heyzap Fyber Marketing Acquisition
13 $42,000,000 Sprout Social Consortium Marketing Investment
14 $35,000,000 Bridge2 Solutions Updata Partners Marketing Investment
15 $25,000,000 Drawbridge Consortium Marketing Investment
16 $25,000,000 ON24 Goldman Sachs’ Private Capital Investing Marketing Investment
17 $25,000,000 Insightly Consortium Marketing Investment
18 $20,000,000 Appboy Consortium Marketing Investment
19 $20,000,000 JW Player Consortium Marketing Investment
20 $16,000,000 OutboundEngine Consortium Marketing Investment

More information

  1. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash (TechCrunch)
  2. Telenor Group Acquires Tapad for $360M (FinSMEs)
  3. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  4. Atlanta mobile technology firm Mblox acquired for $117 million (Atlanta Business Chronicle)
  5. Push Notification Service Getui Enters Mobile Marketing With $108M Fresh Funding (Tech Node)
  6. Comcast has acquired French ad tech company StickyAds for more than $100 million (Yahoo)
  7. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  8. Showpad closes $50M Series C to keep growing its SaaS sales productivity platform (TechCrunch)
  9. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  10. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  11. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  12. Fyber Acquires Heyzap for $45M (FinSMEs)
  13. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  14. Bridge2 Solutions Raises $35M in Equity Funding (FinSMEs)
  15. Drawbridge raises $25M as it takes its cross-device tech beyond advertising (TechCrunch)
  16. ON24 Receives $25M Investment from Goldman Sachs’ Private Capital Investing (FinSMEs)
  17. Insightly Closes $25M Series C Funding Round (FinSMEs)
  18. Appboy Closes $20M in Series C Funding (FinSMEs)
  19. JW Player Raises $20M To Expand Its Video Platform (TechCrunch)
  20. OutboundEngine Closes $16M Series C Funding (FinSMEs)

Top 20 Marketing Deals for April 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $360,000,000 Tapad Telenor Group Marketing Acquisition
2 $200,000,000 AddThis Oracle Marketing Acquisition
3 $108,000,000 Getui Consortium Marketing Investment
4 $56,000,000 BloomReach Consortium Marketing Investment
5 $50,000,000 Intercom Index Ventures Marketing Investment
6 $50,000,000 Moat Insight Venture Partners Marketing Investment
7 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
8 $45,000,000 Heyzap Fyber Marketing Acquisition
9 $42,000,000 Sprout Social Consortium Marketing Investment
10 $25,000,000 Insightly Consortium Marketing Investment
11 $20,000,000 JW Player Consortium Marketing Investment
12 $15,000,000 Unlockd Consortium Marketing Investment
13 $15,000,000 Mintigo Sequoia Capital Marketing Investment
14 $15,000,000 Playbuzz Consortium Marketing Investment
15 $15,000,000 Mirriad IP Group Plc Marketing Investment
16 $14,000,000 TapInfluence Consortium Marketing Investment
17 $12,300,000 ViralGains Consortium Marketing Investment
18 $12,000,000 Apester Consortium Marketing Investment
19 $12,000,000 Oro Highland Europe Marketing Investment
20 $10,000,000 PowerChord Ballast Point Ventures, The Burton Partnership Marketing Investment

More information

  1. Telenor Group Acquires Tapad for $360M (FinSMEs)
  2. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  3. Push Notification Service Getui Enters Mobile Marketing With $108M Fresh Funding (Tech Node)
  4. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  5. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  6. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  7. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  8. Fyber Acquires Heyzap for $45M (FinSMEs)
  9. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  10. Insightly Closes $25M Series C Funding Round (FinSMEs)
  11. JW Player Raises $20M To Expand Its Video Platform (TechCrunch)
  12. Melbourne startup secures $15 million as it continues plans for global domination (StartupSmart)
  13. Mintigo Raises $15M in Funding (FinSMEs)
  14. Playbuzz scores $15 million in funding for sponsored social content (VentureBeat)
  15. Mirriad Secures $15 Million In Financing (PR Newswire)
  16. TapInfluence Closes $14M Funding Round (FinSMEs)
  17. ViralGains Completes First Close on $12.3M Series A Financing (FinSMEs)
  18. Apester Closes $12m Second Tranche of Series A Financing (FinSMEs)
  19. Oro Raises $12M in Funding (FinSMEs)
  20. PowerChord Secures $10M in Funding (FinSMEs)