Archive | Marketing RSS feed for this section

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
2 $235,000,000 Adconion Amobee Marketing Acquisition
3 $175,000,000 MediaMath Consortium Marketing Investment
4 $150,000,000 Kontera Amobee Marketing Acquisition
5 $100,000,000 TapCommerce Twitter Marketing Acquisition
6 $100,000,000 adSage BesTV Marketing Acquisition
7 $90,700,000 Gravity AOL Marketing Acquisition
8 $85,586,750 Base79 Rightster Marketing Acquisition
9 $80,000,000 Turn Consortium Marketing Investment
10 $70,000,000 AdRoll Consortium Marketing Investment
11 $60,000,000 AppNexus Undisclosed Marketing Investment
12 $50,000,000 Yext Consortium Marketing Investment
13 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
14 $48,000,000 Avazu Consortium Marketing Investment
15 $45,000,000 Datalogix Consortium Marketing Investment
16 $40,000,000 Sprinklr Consortium Marketing Investment
17 $32,500,000 Spredfast Consortium Marketing Investment
18 $30,720,000 Phunware Samsung Venture Investment Corporation Marketing Investment
19 $30,000,000 Integral Ad Science Consortium Marketing Investment
20 $30,000,000 AdSame Consortium Marketing Investment

More information

  1. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  2. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  3. MediaMath Raises $175M (FinSMEs)
  4. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  5. Twitter said to agree to acquire TapCommerce for $100 million (LiveMint)
  6. The company that partnered with Microsoft to sell the Xbox in China acquires digital ad agency for $100M (Tech In Asia)
  7. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  8. Rightster acquires Base79 (Advanced Television)
  9. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  10. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  11. AppNexus Raises $60M Investment (FinSMEs)
  12. Local Marketing Company Yext Raises $50M More (TechCrunch)
  13. Brightcove buys Unicorn Media for $US49m (ARN)
  14. Avazu Closes $48M in Series A Financing (FinSMEs)
  15. Datalogix Closes $45M Equity Financing (FinSMEs)
  16. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  17. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  18. Phunware Closes $30.72M Series E Funding (FinSMEs)
  19. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  20. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $50,000,000 Yext Consortium Marketing Investment
2 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
3 $48,000,000 Avazu Consortium Marketing Investment
4 $45,000,000 Datalogix Consortium Marketing Investment
5 $40,000,000 Sprinklr Consortium Marketing Investment
6 $32,500,000 Spredfast Consortium Marketing Investment
7 $30,720,000 Phunware Samsung Venture Investment Corporation Marketing Investment
8 $30,000,000 Integral Ad Science Consortium Marketing Investment
9 $30,000,000 AdSame Consortium Marketing Investment
10 $26,000,000 Socialbakers Index Ventures Marketing Investment
11 $25,000,000 NewsCred Consortium Marketing Investment
12 $25,000,000 AgilOne Undisclosed Marketing Investment
13 $24,000,000 Percolate Sequoia Capital Marketing Investment
14 $24,000,000 Dstillery Consortium Marketing Investment
15 $23,000,000 Perfect Audience Marin Software Marketing Acquisition
16 $22,700,000 Intent Media Consortium Marketing Investment
17 $22,000,000 Brandwatch Highline Capital Partners Europe, Nauta Capital Marketing Investment
18 $20,000,000 Invoca Consortium Marketing Investment
19 $20,000,000 LiveIntent Consortium Marketing Investment
20 $20,000,000 The Trade Desk Hermes Growth Partners, IA Ventures Marketing Investment

More information

  1. Local Marketing Company Yext Raises $50M More (TechCrunch)
  2. Brightcove buys Unicorn Media for $US49m (ARN)
  3. Avazu Closes $48M in Series A Financing (FinSMEs)
  4. Datalogix Closes $45M Equity Financing (FinSMEs)
  5. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  6. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  7. Phunware Closes $30.72M Series E Funding (FinSMEs)
  8. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  9. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)
  10. Socialbakers Completes $26M Series C Financing (FinSMEs)
  11. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  12. AgilOne raises $25M to help small companies market smarter with big data (Venture Beat)
  13. Content Marketer Percolate Raises $24 Million, Led by Sequoia (Re/code)
  14. Dstillery Closes $24M Series C Financing (FinSMEs)
  15. Marin Software Acquires Perfect Audience For $23M (AdExchanger)
  16. Intent Media Raises $22.7M in Series C Financing (FinSMEs)
  17. With $22M, Brandwatch will listen to the social web — like every company in 2009 (VentureBeat)
  18. Call Marketing Company Invoca Raises $20M Round Led By Accel (TechCrunch)
  19. Email Advertising Startup LiveIntent Raises $20M More (TechCrunch)
  20. The Trade Desk Raises $20M in Series B Funding (FinSMEs)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
2 $235,000,000 Adconion Amobee Marketing Acquisition
3 $175,000,000 MediaMath Consortium Marketing Investment
4 $150,000,000 Kontera Amobee Marketing Acquisition
5 $90,700,000 Gravity AOL Marketing Acquisition
6 $80,000,000 Turn Consortium Marketing Investment
7 $70,000,000 AdRoll Consortium Marketing Investment
8 $50,000,000 Yext Consortium Marketing Investment
9 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
10 $48,000,000 Avazu Consortium Marketing Investment
11 $45,000,000 Datalogix Consortium Marketing Investment
12 $40,000,000 Sprinklr Consortium Marketing Investment
13 $32,500,000 Spredfast Consortium Marketing Investment
14 $30,720,000 Phunware Samsung Venture Investment Corporation Marketing Investment
15 $30,000,000 Integral Ad Science Consortium Marketing Investment
16 $30,000,000 AdSame Consortium Marketing Investment
17 $26,000,000 Socialbakers Index Ventures Marketing Investment
18 $25,000,000 NewsCred Consortium Marketing Investment
19 $25,000,000 AgilOne Undisclosed Marketing Investment
20 $24,000,000 Percolate Sequoia Capital Marketing Investment

More information

  1. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  2. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  3. MediaMath Raises $175M (FinSMEs)
  4. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  5. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  6. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  7. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  8. Local Marketing Company Yext Raises $50M More (TechCrunch)
  9. Brightcove buys Unicorn Media for $US49m (ARN)
  10. Avazu Closes $48M in Series A Financing (FinSMEs)
  11. Datalogix Closes $45M Equity Financing (FinSMEs)
  12. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  13. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  14. Phunware Closes $30.72M Series E Funding (FinSMEs)
  15. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  16. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)
  17. Socialbakers Completes $26M Series C Financing (FinSMEs)
  18. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  19. AgilOne raises $25M to help small companies market smarter with big data (Venture Beat)
  20. Content Marketer Percolate Raises $24 Million, Led by Sequoia (Re/code)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
2 $90,700,000 Gravity AOL Marketing Acquisition
3 $80,000,000 Turn Consortium Marketing Investment
4 $70,000,000 AdRoll Consortium Marketing Investment
5 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
6 $48,000,000 Avazu Consortium Marketing Investment
7 $45,000,000 Datalogix Consortium Marketing Investment
8 $40,000,000 Sprinklr Consortium Marketing Investment
9 $32,500,000 Spredfast Consortium Marketing Investment
10 $30,000,000 Integral Ad Science Consortium Marketing Investment
11 $30,000,000 AdSame Consortium Marketing Investment
12 $26,000,000 Socialbakers Index Ventures Marketing Investment
13 $25,000,000 NewsCred Consortium Marketing Investment
14 $25,000,000 AgilOne Undisclosed Marketing Investment
15 $24,000,000 Percolate Sequoia Capital Marketing Investment
16 $22,000,000 Brandwatch Highline Capital Partners Europe, Nauta Capital Marketing Investment
17 $20,000,000 Invoca Consortium Marketing Investment
18 $20,000,000 LiveIntent Consortium Marketing Investment
19 $20,000,000 The Trade Desk Hermes Growth Partners, IA Ventures Marketing Investment
20 $20,000,000 Simply Measured Consortium Marketing Investment

More information

  1. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  2. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  3. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  4. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  5. Brightcove buys Unicorn Media for $US49m (ARN)
  6. Avazu Closes $48M in Series A Financing (FinSMEs)
  7. Datalogix Closes $45M Equity Financing (FinSMEs)
  8. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  9. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  10. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  11. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)
  12. Socialbakers Completes $26M Series C Financing (FinSMEs)
  13. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  14. AgilOne raises $25M to help small companies market smarter with big data (Venture Beat)
  15. Content Marketer Percolate Raises $24 Million, Led by Sequoia (Re/code)
  16. With $22M, Brandwatch will listen to the social web — like every company in 2009 (VentureBeat)
  17. Call Marketing Company Invoca Raises $20M Round Led By Accel (TechCrunch)
  18. Email Advertising Startup LiveIntent Raises $20M More (TechCrunch)
  19. The Trade Desk Raises $20M in Series B Funding (FinSMEs)
  20. Simply Measured Raises $20M Series C Funding (FinSMEs)