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Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $90,700,000 Gravity AOL Marketing Acquisition
2 $80,000,000 Turn Consortium Marketing Acquisition
3 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
4 $48,000,000 Avazu Consortium Marketing Investment
5 $32,500,000 Spredfast Consortium Marketing Investment
6 $30,000,000 Integral Ad Science Consortium Marketing Investment
7 $26,000,000 Socialbakers Index Ventures Marketing Investment
8 $25,000,000 NewsCred Consortium Marketing Investment
9 $24,000,000 Percolate Sequoia Capital Marketing Investment
10 $20,000,000 Invoca Consortium Marketing Investment
11 $20,000,000 LiveIntent Consortium Marketing Investment
12 $20,000,000 The Trade Desk Hermes Growth Partners, IA Ventures Marketing Investment
13 $20,000,000 Simply Measured Consortium Marketing Investment
14 $19,138,000 Brandtone Consortium Marketing Investment
15 $17,000,000 Sharethrough Consortium Marketing Investment
16 $17,000,000 Vungle Consortium Marketing Investment
17 $16,500,000 L2 General Catalyst Partners Marketing Investment
18 $16,000,000 Localytics Foundation Capital, Polaris Partners Marketing Investment
19 $15,500,000 Totango Consortium Marketing Investment
20 $15,000,000 PlaceIQ Consortium Marketing Investment

More information

  1. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  2. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  3. Brightcove buys Unicorn Media for $US49m (ARN)
  4. Avazu Closes $48M in Series A Financing (FinSMEs)
  5. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  6. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  7. Socialbakers Completes $26M Series C Financing (FinSMEs)
  8. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  9. Content Marketer Percolate Raises $24 Million, Led by Sequoia (Re/code)
  10. Call Marketing Company Invoca Raises $20M Round Led By Accel (TechCrunch)
  11. Email Advertising Startup LiveIntent Raises $20M More (TechCrunch)
  12. The Trade Desk Raises $20M in Series B Funding (FinSMEs)
  13. Simply Measured Raises $20M Series C Funding (FinSMEs)
  14. Brandtone closes third round of funding with €14m investment (Research.)
  15. More cash for native ads: Sharethrough raises another $17M (VentureBeat)
  16. Vungle Secures $17M in Series B Funding (FinSMEs)
  17. L2 rakes in $16.5M to run market research companies out of business (Venture Beat)
  18. Localytics Raises $16M in Series C Financing (FinSMEs)
  19. Totango Raises $15.5M in Series B Financing (FinSMEs)
  20. PlaceIQ Raises $15M in Series C Financing (FinSMEs)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $90,700,000 Gravity AOL Marketing Acquisition
2 $80,000,000 Turn Consortium Marketing Investment
3 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
4 $32,500,000 Spredfast Consortium Marketing Investment
5 $30,000,000 Integral Ad Science Consortium Marketing Investment
6 $26,000,000 Socialbakers Index Ventures Marketing Investment
7 $25,000,000 NewsCred Consortium Marketing Investment
8 $20,000,000 Invoca Consortium Marketing Investment
9 $20,000,000 LiveIntent Consortium Marketing Investment
10 $20,000,000 The Trade Desk Hermes Growth Partners, IA Ventures Marketing Investment
11 $19,138,000 Brandtone Consortium Marketing Investment
12 $17,000,000 Sharethrough Consortium Marketing Investment
13 $17,000,000 Vungle Consortium Marketing Investment
14 $16,000,000 Localytics Foundation Capital, Polaris Partners Marketing Investment
15 $15,500,000 Totango Consortium Marketing Investment
16 $15,000,000 PlaceIQ Consortium Marketing Investment
17 $14,000,000 Main Street Hub Bessemer Venture Partners, Harrison Metal Capital Marketing Investment
18 $13,000,000 Radius Consortium Marketing Investment
19 $13,000,000 Pubmatic Consortium Marketing Investment
20 $12,000,000 Izea Special Situations Funds Marketing Investment

More information

  1. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  2. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  3. Brightcove buys Unicorn Media for $US49m (ARN)
  4. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  5. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  6. Socialbakers Completes $26M Series C Financing (FinSMEs)
  7. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  8. Call Marketing Company Invoca Raises $20M Round Led By Accel (TechCrunch)
  9. Email Advertising Startup LiveIntent Raises $20M More (TechCrunch)
  10. The Trade Desk Raises $20M in Series B Funding (FinSMEs)
  11. Brandtone closes third round of funding with €14m investment (Research.)
  12. More cash for native ads: Sharethrough raises another $17M (VentureBeat)
  13. Vungle Secures $17M in Series B Funding (FinSMEs)
  14. Localytics Raises $16M in Series C Financing (FinSMEs)
  15. Totango Raises $15.5M in Series B Financing (FinSMEs)
  16. PlaceIQ Raises $15M in Series C Financing (FinSMEs)
  17. Main Street Hub Closes $14M Series B Equity Financing (FinSMEs)
  18. Radius takes $13M to spot great leads and add salespeople of its own (Veture Beat)
  19. PubMatic Raises $13M (FinSMEs)
  20. Social Sponsorship Company Izea Raises $12M in New Funding 7-year-old company connects brands with ‘influencers’ By Lucia Moses (Ad Week)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $90,700,000 Gravity AOL Marketing Acquisition
2 $80,000,000 Turn Consortium Marketing Investment
3 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
4 $32,500,000 Spredfast Consortium Marketing Investment
5 $30,000,000 Integral Ad Science Consortium Marketing Investment
6 $25,000,000 NewsCred Consortium Marketing Investment
7 $20,000,000 Invoca Consortium Marketing Investment
8 $20,000,000 LiveIntent Consortium Marketing Investment
9 $17,000,000 Sharethrough Consortium Marketing Investment
10 $19,138,000 Brandtone Consortium Marketing Investment
11 $14,000,000 Main Street Hub Bessemer Venture Partners, Harrison Metal Capital Marketing Investment
12 $13,000,000 Radius Consortium Marketing Investment
13 $9,700,000 Promolytics Emergence Capital Marketing Investment
14 $9,000,000 Contently Consortium Marketing Investment
15 $5,000,000 4C Jump Capital Marketing Investment
16 $3,000,000 Evocalize Madrona Venture Group Marketing Investment
17 $3,000,000 Ahalogy Consortium Marketing Investment
18 $2,300,000 Visible Brands Undisclosed Marketing Investment
19 $1,500,000 AppTap Undisclosed Marketing Investment
20 $1,643,200 Sentiment Elderstreet Investments, Netcall plc. Marketing Investment

More information

  1. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  2. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  3. Brightcove buys Unicorn Media for $US49m (ARN)
  4. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  5. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  6. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  7. Call Marketing Company Invoca Raises $20M Round Led By Accel (TechCrunch)
  8. Email Advertising Startup LiveIntent Raises $20M More (TechCrunch)
  9. More cash for native ads: Sharethrough raises another $17M (VentureBeat)
  10. Brandtone closes third round of funding with €14m investment (Research.)
  11. Main Street Hub Closes $14M Series B Equity Financing (FinSMEs)
  12. Radius takes $13M to spot great leads and add salespeople of its own (Veture Beat)
  13. Adtech veteran-led Promolytics quietly grabs $9.7M from Emergence Capital (PandoDaily)
  14. Contently raises $9 million Series B, trading acquisition talks for IPO plans (PandoDaily)
  15. 4C Raises $5M in Series B Funding (FinSMEs)
  16. Evocalize raises $3M to help brands build more personal relationships with customers (GeekWire)
  17. Pinterest Marketing Platform Ahalogy Scores $3 Million Series A By Helping Brands With Content & Optimizations (TechCrunch)
  18. Visible Brands Raises $2.3M in Series B Financing (FinSMEs)
  19. AppTap raises $1.5M to prove that mobile app discovery isn’t broken (PandoDaily)
  20. Sentiment Secures £1M in Series A Financing (FinSMEs)