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Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $2,300,000,000 Conversant Alliance Data Marketing Acquisition
2 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
3 $235,000,000 Adconion Amobee Marketing Acquisition
4 $175,000,000 MediaMath Consortium Marketing Investment
5 $150,000,000 Kontera Amobee Marketing Acquisition
6 $114,677,322 Nurun Publicis Groupe Marketing Acquisition
7 $100,000,000 TapCommerce Twitter Marketing Acquisition
8 $100,000,000 adSage BesTV Marketing Acquisition
9 $90,700,000 Gravity AOL Marketing Acquisition
10 $85,586,750 Base79 Rightster Marketing Acquisition
11 $80,000,000 Turn Consortium Marketing Investment
12 $70,000,000 AdRoll Consortium Marketing Investment
13 $60,000,000 AppNexus Undisclosed Marketing Investment
14 $54,700,000 Radius Consortium Marketing Investment
15 $50,000,000 Yext Consortium Marketing Investment
16 $50,000,000 Deem Undisclosed Marketing Investment
17 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
18 $48,000,000 Avazu Consortium Marketing Investment
19 $45,000,000 Datalogix Consortium Marketing Investment
20 $40,000,000 Sprinklr Consortium Marketing Investment

More information

  1. Alliance Data to acquire Conversant for $2.3 billion (LA Times)
  2. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  3. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  4. MediaMath Raises $175M (FinSMEs)
  5. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  6. (PMZN) Publicis Groupe Acquires Nurun, Global Design and Technology Consultancy, Subsidiary of Quebecor Media
    (Wall Street Journal)
  7. Twitter said to agree to acquire TapCommerce for $100 million (LiveMint)
  8. The company that partnered with Microsoft to sell the Xbox in China acquires digital ad agency for $100M (Tech In Asia)
  9. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  10. Rightster acquires Base79 (Advanced Television)
  11. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  12. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  13. AppNexus Raises $60M Investment (FinSMEs)
  14. Radius Raises $54.7M in Series C Funding (FinSMEs)
  15. Local Marketing Company Yext Raises $50M More (TechCrunch)
  16. Deem grabs $50M to help companies maximize their bottom lines (update) (VentureBeat)
  17. Brightcove buys Unicorn Media for $US49m (ARN)
  18. Avazu Closes $48M in Series A Financing (FinSMEs)
  19. Datalogix Closes $45M Equity Financing (FinSMEs)
  20. Sprinklr Raises $40M in Series D Funding (FinSMEs)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
2 $235,000,000 Adconion Amobee Marketing Acquisition
3 $175,000,000 MediaMath Consortium Marketing Investment
4 $150,000,000 Kontera Amobee Marketing Acquisition
5 $100,000,000 TapCommerce Twitter Marketing Acquisition
6 $100,000,000 adSage BesTV Marketing Acquisition
7 $90,700,000 Gravity AOL Marketing Acquisition
8 $85,586,750 Base79 Rightster Marketing Acquisition
9 $80,000,000 Turn Consortium Marketing Investment
10 $70,000,000 AdRoll Consortium Marketing Investment
11 $60,000,000 AppNexus Undisclosed Marketing Investment
12 $50,000,000 Yext Consortium Marketing Investment
13 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
14 $48,000,000 Avazu Consortium Marketing Investment
15 $45,000,000 Datalogix Consortium Marketing Investment
16 $40,000,000 Sprinklr Consortium Marketing Investment
17 $32,500,000 Spredfast Consortium Marketing Investment
18 $30,720,000 Phunware Samsung Venture Investment Corporation Marketing Investment
19 $30,000,000 Integral Ad Science Consortium Marketing Investment
20 $30,000,000 AdSame Consortium Marketing Investment

More information

  1. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  2. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  3. MediaMath Raises $175M (FinSMEs)
  4. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  5. Twitter said to agree to acquire TapCommerce for $100 million (LiveMint)
  6. The company that partnered with Microsoft to sell the Xbox in China acquires digital ad agency for $100M (Tech In Asia)
  7. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  8. Rightster acquires Base79 (Advanced Television)
  9. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  10. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  11. AppNexus Raises $60M Investment (FinSMEs)
  12. Local Marketing Company Yext Raises $50M More (TechCrunch)
  13. Brightcove buys Unicorn Media for $US49m (ARN)
  14. Avazu Closes $48M in Series A Financing (FinSMEs)
  15. Datalogix Closes $45M Equity Financing (FinSMEs)
  16. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  17. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  18. Phunware Closes $30.72M Series E Funding (FinSMEs)
  19. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  20. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $50,000,000 Yext Consortium Marketing Investment
2 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
3 $48,000,000 Avazu Consortium Marketing Investment
4 $45,000,000 Datalogix Consortium Marketing Investment
5 $40,000,000 Sprinklr Consortium Marketing Investment
6 $32,500,000 Spredfast Consortium Marketing Investment
7 $30,720,000 Phunware Samsung Venture Investment Corporation Marketing Investment
8 $30,000,000 Integral Ad Science Consortium Marketing Investment
9 $30,000,000 AdSame Consortium Marketing Investment
10 $26,000,000 Socialbakers Index Ventures Marketing Investment
11 $25,000,000 NewsCred Consortium Marketing Investment
12 $25,000,000 AgilOne Undisclosed Marketing Investment
13 $24,000,000 Percolate Sequoia Capital Marketing Investment
14 $24,000,000 Dstillery Consortium Marketing Investment
15 $23,000,000 Perfect Audience Marin Software Marketing Acquisition
16 $22,700,000 Intent Media Consortium Marketing Investment
17 $22,000,000 Brandwatch Highline Capital Partners Europe, Nauta Capital Marketing Investment
18 $20,000,000 Invoca Consortium Marketing Investment
19 $20,000,000 LiveIntent Consortium Marketing Investment
20 $20,000,000 The Trade Desk Hermes Growth Partners, IA Ventures Marketing Investment

More information

  1. Local Marketing Company Yext Raises $50M More (TechCrunch)
  2. Brightcove buys Unicorn Media for $US49m (ARN)
  3. Avazu Closes $48M in Series A Financing (FinSMEs)
  4. Datalogix Closes $45M Equity Financing (FinSMEs)
  5. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  6. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  7. Phunware Closes $30.72M Series E Funding (FinSMEs)
  8. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  9. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)
  10. Socialbakers Completes $26M Series C Financing (FinSMEs)
  11. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  12. AgilOne raises $25M to help small companies market smarter with big data (Venture Beat)
  13. Content Marketer Percolate Raises $24 Million, Led by Sequoia (Re/code)
  14. Dstillery Closes $24M Series C Financing (FinSMEs)
  15. Marin Software Acquires Perfect Audience For $23M (AdExchanger)
  16. Intent Media Raises $22.7M in Series C Financing (FinSMEs)
  17. With $22M, Brandwatch will listen to the social web — like every company in 2009 (VentureBeat)
  18. Call Marketing Company Invoca Raises $20M Round Led By Accel (TechCrunch)
  19. Email Advertising Startup LiveIntent Raises $20M More (TechCrunch)
  20. The Trade Desk Raises $20M in Series B Funding (FinSMEs)

Top 20 Marketing Deals for 2014

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $930,000,000 All3Media Discovery, Liberty Global Marketing Acquisition
2 $235,000,000 Adconion Amobee Marketing Acquisition
3 $175,000,000 MediaMath Consortium Marketing Investment
4 $150,000,000 Kontera Amobee Marketing Acquisition
5 $90,700,000 Gravity AOL Marketing Acquisition
6 $80,000,000 Turn Consortium Marketing Investment
7 $70,000,000 AdRoll Consortium Marketing Investment
8 $50,000,000 Yext Consortium Marketing Investment
9 $49,000,000 Unicorn Media Brightcove Marketing Acquisition
10 $48,000,000 Avazu Consortium Marketing Investment
11 $45,000,000 Datalogix Consortium Marketing Investment
12 $40,000,000 Sprinklr Consortium Marketing Investment
13 $32,500,000 Spredfast Consortium Marketing Investment
14 $30,720,000 Phunware Samsung Venture Investment Corporation Marketing Investment
15 $30,000,000 Integral Ad Science Consortium Marketing Investment
16 $30,000,000 AdSame Consortium Marketing Investment
17 $26,000,000 Socialbakers Index Ventures Marketing Investment
18 $25,000,000 NewsCred Consortium Marketing Investment
19 $25,000,000 AgilOne Undisclosed Marketing Investment
20 $24,000,000 Percolate Sequoia Capital Marketing Investment

More information

  1. Discovery, Liberty Global Acquire All3Media in $930 Million Deal (Variety)
  2. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  3. MediaMath Raises $175M (FinSMEs)
  4. Amobee Buys Adconion For $235M And Kontera For $150M In Consolidation Play (TechCrunch)
  5. Setting Its Sights On Content Personalization, AOL To Acquire Gravity For $90.7M (TechCrunch)
  6. Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans (TechCrunch)
  7. AdRoll receives Series C funding round valued USD70 million (Venture Capital Post)
  8. Local Marketing Company Yext Raises $50M More (TechCrunch)
  9. Brightcove buys Unicorn Media for $US49m (ARN)
  10. Avazu Closes $48M in Series A Financing (FinSMEs)
  11. Datalogix Closes $45M Equity Financing (FinSMEs)
  12. Sprinklr Raises $40M in Series D Funding (FinSMEs)
  13. Spredfast Raises $32.5M in Growth Capital (FinSMEs)
  14. Phunware Closes $30.72M Series E Funding (FinSMEs)
  15. Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions (TechCrunch)
  16. Digital Marketing Engine AdSame Secures $30 Million Funding for US IPO Next Year (TechNode)
  17. Socialbakers Completes $26M Series C Financing (FinSMEs)
  18. NewsCred Raises Another $25M For Its Content Marketing Platform (TechCrunch)
  19. AgilOne raises $25M to help small companies market smarter with big data (Venture Beat)
  20. Content Marketer Percolate Raises $24 Million, Led by Sequoia (Re/code)