Top 20 Marketing Deals for August 2017

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $310,000,000 Turn Amobee Marketing Acquisition
2 $308,000,000 Teads Altice Marketing Acquisition
3 $156,000,000 Centerfield Media H.I.G. Growth Partners Marketing Investment
4 $145,000,000 SpotX RTL Group Marketing Acquisition
5 $140,000,000 Zeta Global Franklin Square Capital Partners Marketing Investment
6 $95,000,000 MDC Partners Goldman Sachs Marketing Investment
7 $90,000,000 IMS New Media Group Consortium Marketing Investment
8 $65,000,000 Demandbase Consortium Marketing Investment
9 $64,000,000 Segment Consortium Marketing Investment
10 $60,000,000 Acrolinx GENUI Partners Marketing Acquisition
11 $60,000,000 Branch Metrics Consortium Marketing Investment
12 $56,000,000 AppsFlyer Consortium Marketing Investment
13 $50,000,000 Appboy Consortium Marketing Investment
14 $50,000,000 Placester New Enterprise Associates Marketing Investment
15 $47,000,000 SimilarWeb Consortium Marketing Investment
16 $40,000,000 Xiaoshouyi Consortium Marketing Investment
17 $31,000,000 Bounce Exchange Consortium Marketing Investment
18 $30,700,000 Unlockd Media Axiata Marketing Investment
19 $30,000,000 Zenreach Consortium Marketing Investment
20 $30,000,000 Networked Insights Consortium Marketing Investment

More information

  1. Singtel’s digital ad division Amobee acquires Turn for $310M (TechCrunch)
  2. Telco Altice to acquire video ad tech player Teads for $308M (TechCrunch)
  3. Centerfield Secures $156 Million in Financing And Acquires Performance Marketing Leader Qology Direct (Multi Channel News)
  4. RTL to fully acquire video outfit SpotX in $145m deal as part of accelerated adtech strategy (The Drum)
  5. Zeta Global Raises $140 Million For Its Marketing Cloud (Forbes)
  6. Goldman Sachs is investing $95 million for a 15% stake in ad firm MDC Partners (Business Insider)
  7. China’s IMS New Media Group secures $90m in series C round (Deal Street Asia)
  8. B2B targeted marketing platform Demandbase raises $65 million (Venture Beat)
  9. Marketing data startup Segment raises $64M (TechCrunch)
  10. Acrolinx: Majority acquisition and growth financing by GENUI of $ 60 million to expand global business expansion (Aktiencheck)
  11. Deep-linking startup Branch raised $60 million from Andy Rubin’s Playground Ventures (TechCrunch)
  12. AppsFlyer Raises $56M Series C Financing (FinSMEs)
  13. Appboy Raises $50 Million in Funding Round Led by ICONIQ Capital To Accelerate Growth (PRNewswire)
  14. Placester Raises $50M Series D Funding Round (FinSMEs)
  15. SimilarWeb raises $47M at valuation approaching $800M to take on Nielsen in digital market intel (TechCrunch)
  16. Tencent Leads $40M Investment In Salesforce Copycat Xiaoshouyi (China Money Network)
  17. BounceX Raises $31M in Growth Capital to Fuel Proprietary Database (Marketwired)
  18. Adtech start-up Unlockd raises $30.7 million as Asian expansion plans take shape (AFR)
  19. Zenreach raises $30M to help businesses boost their marketing with free WiFi (TechCrunch)
  20. Networked Insights raises $30M to analyze social posts for marketers (Chicago Tribune)
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