Google acquires AIMatter

Commentary

The market for artificial intelligence (AI) is booming. According to Narrative Science’s survey last year, AI is already being used by 38% of enterprises and is predicted to grow to 62% by 2018. In addition, Tractica estimates that AI-related revenue will reach $37 billion by 2025. With so much at stake, it’s no wonder that companies are investing in AI. Last week, Google beefed up its AI portfolio by acquiring Belarus-based based startup AIMatter for an undisclosed amount. AIMatter is the creator of the Fabby app, a computer vision app that uses AI technology to instantly recognize and process facial characteristics the way humans do. Fabby uses filters to identify different parts of a selfie and aptly applies hairstyle, makeup, and backgrounds. Although Google did not disclose how it intends to use AIMatter’s technology, the acquisition underscores Google’s big shift from “mobile-first” to “AI-first.”

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