VICE Media raises $450 million

Commentary

Millennials-focused digital news and lifestyle media company VICE Media has raised $450 million from TPG. The deal valued the company at $5.7 billion, which makes it more valuable than AOL, Oprah, and The New York Times. What makes VICE Media tick is it plays a different game than other media entities like Buzzfeed and Vox. Unlike others, VICE does not rely on social networks like Facebook for content reach but rather, it has its own distribution channels, both online and offline, to showcase its content. It also aggressively pursued various profit opportunities, including acting like an in-house branding agency for its clients and pursuing a branded-content strategy to engage audiences more effectively.

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