Apple acquires Lattice Data

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Last week, Apple confirmed that it acquired Lattice Data for a rumoured price tag of $200 million. Lattice Data specialises in turning “dark” or unstructured data into structured data. According to TechCrunch, around 80% of data produced by the digital world is “dark” and can’t be used for processing and analytics. Lattice Data uses artificial intelligence to make sense of unorganized data and make it usable. For Apple, analysts predict that the tech giant may use Lattice Data’s know-how to enhance Siri so that the AI assistant can provide more meaningful answers, handle more commands and improve its overall ability to compete better with the likes of Google App, Microsoft’s Cortana and Samsung’s S Voice.

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