Top 20 Marketing Deals for December 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $2,900,000,000 Neustar Golden Gate Capital Marketing Acquisition
2 $1,800,000,000 Marketo Vista Equity Partners Marketing Acquisition
3 $900,000,000 Beijing Miteno Communication Technology Marketing Acquisition
4 $540,000,000 TubeMogul Adobe Marketing Acquisition
5 $360,000,000 Tapad Telenor Group Marketing Acquisition
6 $215,000,000 TouchCommerce Nuance Communications Marketing Acquisition
7 $200,000,000 AddThis Oracle Marketing Acquisition
8 $148,000,000 Smaato Spearhead Integrated Marketing Communication Group Marketing Acquisition
9 $130,000,000 Olapic Monotype Marketing Investment
10 $117,000,000 Mblox CLX Communications Marketing Acquisition
11 $100,000,000 StickyAds Comcast Marketing Acquisition
12 $56,000,000 BloomReach Consortium Marketing Investment
13 $50,000,000 Acxiom Zeta Interactive Marketing Acquisition
14 $50,000,000 Intercom Index Ventures Marketing Investment
15 $50,000,000 Moat Insight Venture Partners Marketing Investment
16 $50,000,000 Showpad Consortium Marketing Investment
17 $50,000,000 Spredfast Consortium Marketing Investment
18 $50,000,000 Zenreach Consortium Marketing Investment
19 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
20 $45,000,000 Heyzap Fyber Marketing Acquisition

More information

  1. Neustar to Go Private in $2.9 Billion Deal (Fortune)
  2. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash (TechCrunch)
  3. He made his first US$1M at the age of 18 and US$100M at 23, and now sold his adtech firm for US$900M at 34 (e27)
  4. Adobe buys video ad tech platform TubeMogul for $540M (Vator )
  5. Telenor Group Acquires Tapad for $360M (FinSMEs)
  6. Nuance Communications Acquires TouchCommerce, for $215m (FinSMEs)
  7. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  8. Mobile ad tech firm Smaato acquired by China-based group for $148M (TechCrunch)
  9. Font giant Monotype gets into user-generated content with $130M Olapic acquisition (VentureBeat)
  10. Atlanta mobile technology firm Mblox acquired for $117 million (Atlanta Business Chronicle)
  11. Comcast has acquired French ad tech company StickyAds for more than $100 million (Yahoo)
  12. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  13. Zeta Interactive acquires Acxiom Impact for overĀ $50M (TechCrunch)
  14. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  15. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  16. Showpad closes $50M Series C to keep growing its SaaS sales productivity platform (TechCrunch)
  17. Social Marketing Software Provider Spredfast Raises $50M in Equity Funding (FinSMEs)
  18. WiFi Startup Zenreach Emerges From Stealth With $50 Million And Peter Thiel On Its Board (Forbes)
  19. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  20. Fyber Acquires Heyzap for $45M (FinSMEs)
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