November 22, 2016 Comments Off on Google acquires Undecidable Labs
Google announced that it has acquired Undecidable Labs, a small startup that creates tools that can convert online searches into actual purchases. So what does the acquisition mean for Google? According to sources, the deal suggests that Google is hoping to monetise its enormous library of images, a prominent part of its search engine that has yet to gain significant traction. Undecidable Labs’ technology can filter image search results and display the most relevant images based on a user’s needs and price range. The acquisition will help Google advance into ecommerce, with the intention of increasing user engagement and advertising spend. Financial terms of the deal were not disclosed.
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