Top 20 Marketing Deals for July 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,800,000,000 Marketo Vista Equity Partners Marketing Acquisition
2 $360,000,000 Tapad Telenor Group Marketing Acquisition
3 $200,000,000 AddThis Oracle Marketing Acquisition
4 $148,000,000 Smaato Spearhead Integrated Marketing Communication Group Marketing Acquisition
5 $130,000,000 Olapic Monotype Marketing Investment
6 $117,000,000 Mblox CLX Communications Marketing Acquisition
7 $108,000,000 Getui Consortium Marketing Investment
8 $100,000,000 StickyAds Comcast Marketing Acquisition
9 $56,000,000 BloomReach Consortium Marketing Investment
10 $50,000,000 Zenreach Consortium Marketing Investment
11 $50,000,000 Spredfast Consortium Marketing Investment
12 $50,000,000 Showpad Consortium Marketing Investment
13 $50,000,000 Intercom Index Ventures Marketing Investment
14 $50,000,000 Moat Insight Venture Partners Marketing Investment
15 $45,000,000 InfoSpace OpenMail Marketing Acquisition
16 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
17 $45,000,000 Heyzap Fyber Marketing Acquisition
18 $42,000,000 Sprout Social Consortium Marketing Investment
19 $35,000,000 Bridge2 Solutions Updata Partners Marketing Investment
20 $34,000,000 Collective Consortium Marketing Investment

More information

  1. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash (TechCrunch)
  2. Telenor Group Acquires Tapad for $360M (FinSMEs)
  3. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  4. Mobile ad tech firm Smaato acquired by China-based group for $148M (TechCrunch)
  5. Font giant Monotype gets into user-generated content with $130M Olapic acquisition (VentureBeat)
  6. Atlanta mobile technology firm Mblox acquired for $117 million (Atlanta Business Chronicle)
  7. Push Notification Service Getui Enters Mobile Marketing With $108M Fresh Funding (Tech Node)
  8. Comcast has acquired French ad tech company StickyAds for more than $100 million (Yahoo)
  9. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  10. WiFi Startup Zenreach Emerges From Stealth With $50 Million And Peter Thiel On Its Board (Forbes)
  11. Social Marketing Software Provider Spredfast Raises $50M in Equity Funding (FinSMEs)
  12. Showpad closes $50M Series C to keep growing its SaaS sales productivity platform (TechCrunch)
  13. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  14. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  15. OpenMail Buys InfoSpace for $45M (LA Business Journal)
  16. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  17. Fyber Acquires Heyzap for $45M (FinSMEs)
  18. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  19. Bridge2 Solutions Raises $35M in Equity Funding (FinSMEs)
  20. Collective closes $34M with adtech reporting solution (TechCrunch)
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