The Honest Company’s IPO plans


The Honest Company, an ecommerce site known for its non-toxic and eco-friendly products for children and homes, has disclosed its IPO plans. Founded by actress Jessica Alba, The Honest Company’s revenue in 2015 was $275 million, a robust increase from its $150 million revenue in 2014. In addition to its growing sales, the startup has in its war chest a total of $222 million, which it received from a consortium of investors, including Glade Brook Capital Partners, Fidelity Investments, Institutional Venture Partners, Lightspeed Venture Partners and others. The majority of the money is still intact as the company prudently prepares to go public. According to industry observers, the company seems to be keen on taking advantage of the growing personal care and organic products market, which is said to be worth $15.98 billion by 2020. The company is valued by its investors at $1.7 billion.

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