Top 20 Marketing Deals for May 2016

Deal No. Amount Paid (USD) Company Investor/Buyer Sector Deal Type
1 $1,800,000,000 Marketo Vista Equity Partners Marketing Acquisition
2 $360,000,000 Tapad Telenor Group Marketing Acquisition
3 $200,000,000 AddThis Oracle Marketing Acquisition
4 $117,000,000 Mblox CLX Communications Marketing Acquisition
5 $108,000,000 Getui Consortium Marketing Investment
6 $100,000,000 StickyAds Comcast Marketing Acquisition
7 $56,000,000 BloomReach Consortium Marketing Investment
8 $50,000,000 Showpad Consortium Marketing Investment
9 $50,000,000 Intercom Index Ventures Marketing Investment
10 $50,000,000 Moat Insight Venture Partners Marketing Investment
11 $45,000,000 Blippar Khazanah Nasional Berhad Marketing Investment
12 $45,000,000 Heyzap Fyber Marketing Acquisition
13 $42,000,000 Sprout Social Consortium Marketing Investment
14 $35,000,000 Bridge2 Solutions Updata Partners Marketing Investment
15 $25,000,000 Drawbridge Consortium Marketing Investment
16 $25,000,000 ON24 Goldman Sachs’ Private Capital Investing Marketing Investment
17 $25,000,000 Insightly Consortium Marketing Investment
18 $20,000,000 Appboy Consortium Marketing Investment
19 $20,000,000 JW Player Consortium Marketing Investment
20 $16,000,000 OutboundEngine Consortium Marketing Investment

More information

  1. Vista Equity Partners buys marketing automation giant Marketo for $1.8B in cash (TechCrunch)
  2. Telenor Group Acquires Tapad for $360M (FinSMEs)
  3. Oracle Buys Audience Tracking Firm AddThis For Around $200M (TechCrunch)
  4. Atlanta mobile technology firm Mblox acquired for $117 million (Atlanta Business Chronicle)
  5. Push Notification Service Getui Enters Mobile Marketing With $108M Fresh Funding (Tech Node)
  6. Comcast has acquired French ad tech company StickyAds for more than $100 million (Yahoo)
  7. BloomReach lands $56M to deliver personalized marketing to every digital business (VentureBeat)
  8. Showpad closes $50M Series C to keep growing its SaaS sales productivity platform (TechCrunch)
  9. The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D (The Wall Street Journal)
  10. Moat Raises $50 Million to Help Develop Digital Ad Currency (Wall Street Journal)
  11. With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search (TechCrunch)
  12. Fyber Acquires Heyzap for $45M (FinSMEs)
  13. Sprout Social Raises $42M For Its Marketing Tools (TechCrunch)
  14. Bridge2 Solutions Raises $35M in Equity Funding (FinSMEs)
  15. Drawbridge raises $25M as it takes its cross-device tech beyond advertising (TechCrunch)
  16. ON24 Receives $25M Investment from Goldman Sachs’ Private Capital Investing (FinSMEs)
  17. Insightly Closes $25M Series C Funding Round (FinSMEs)
  18. Appboy Closes $20M in Series C Funding (FinSMEs)
  19. JW Player Raises $20M To Expand Its Video Platform (TechCrunch)
  20. OutboundEngine Closes $16M Series C Funding (FinSMEs)
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