The future of communication is SMS

Text messaging has long been used as the preferred means of communication between family and friends. In business, however, most companies use email and phone calls to communicate directly with customers. Although a lot of people still call brands every year and vice-versa, this is about to change. Various surveys have indicated texting has now replaced phone calls as the preferred means of mobile conversation among 18-34-year olds, with text messages having a 98% open rate. This is the premise behind new CRM company called Teckst. Teckst is a service that allows human-to-human text messaging between brands and consumers. Unlike chatbot companies, Teckst combines good old-fashioned customer service with artificial intelligence to provide fast, immediate and conversational texts. The company raised a $2.5 million round last week from a consortium of investors.
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