Adobe acquires Livefyre

Photoshop creator Adobe is adding content marketing to its many offerings. Today, the company announced it has acquired Livefyre, a social commenting platform that manages comments written by website visitors. Notable customers of Livefyre are CNN, Huffpost Live, Cox Media, Coca-Cola and News Corp. According to sources, Adobe plans to consolidate Livefyre into its Adobe Experience Manager, which will allow brands to use user-generated content for their marketing campaigns.

You can read about the acquisition here.

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