Turner Broadcasting leads $15 million investment in Mashable

Turner Broadcasting has partnered with the leading digital media publisher Mashable in its quest to reach a younger audience. The company announced it has led a new $15 million investment round in Mashable, which brings the startup’s total funding to $46 million. According to sources, the two companies will collaborate on video content and will work together on production, technology and advertising opportunities. Turner will gain access to Mashable’s Velocity platform. The platform helps identify which content is likely to go viral in social media. The deal is a win-win for both companies. It gives Turner the opportunity to distribute programs to Mashable’ massive audience and Mashable, on the other hand, will finally have a crack at TV.

You can read about the investment here.

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