The New York Times acquires HelloSociety to boost its social media 


In a bid to expand its content marketing and native ad studio, The New York Times recently acquired HelloSociety, a social media marketing startup that connects brands with relevant influencers. According to sources, HelloSociety has a network of more than 1,500 influencers across Instagram, Pinterest, Vine, YouTube and popular blogs. HelloSociety assists in optimising brand presence in social media by matching brands with the right influencer. The company creates strategic content that tells a story, which is gradually released over time. The results are mini galleries presenting the brand in a most engaging and natural way. The New York Times plans to integrate HelloSociety’s tools into the services of its in-house marketing agency T Brand Studio.

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